Job Description

Job Title Sales Marketing Membership

Description

Sales, Marketing & Membership Manager

Job Category

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Marketing Sales
Requisition Number

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SALES007379 Showing 1 location
Job Details

Description

Al Hamra Golf Club in Ras Al Khaimah, United Arab Emirates, one of the newest DP World Tour venues, is excited to announce the exceptional career opportunity for a Sales, Marketing & Membership Manager. This position is responsible for creating and overseeing the delivery of sales & marketing programs and services to the facility and guests by leveraging corporate programs, industry best practices and current trends in the marketplace.

Essential Duties:

Leads the development and execution of strategic sales & marketing plans that effectively communicate overall facility sales goals, including strategic directions, key objectives, target segments, strategies, marketing & public relations and Troon programs on an ongoing basis.

Leads the development of all facility related pricing and marketing initiatives including dynamic based pricing strategies.

Strategically utilizes and understands different revenue opportunities for the facility, including local resorts and clubs, online third-party providers, the local competition and other partnerships or relationships, which offer revenue opportunities.

Creates sound sales strategies for all revenue streams to include but not limited to, all golf related, membership, sponsorship, gym/leisure, food & beverage including catered events, weddings and meetings throughout the year.

Maintains a thorough understanding of golf operations, tee-sheet maximization, tournament maintenance schedules and group needs and the key vendor relationships and the tools they offer to support and manage goals.

Leads overall facility sales efforts, including management of Sales Managers, as applicable.

Participates in the day to day marketing efforts of the facility working closely with the General Manger or Director of Golf.

Continually researches and analyzes local market conditions to obtain an in-depth understanding of competitor's pricing strategies throughout the year.

Proactively upsells groups to include food & beverage, merchandise, rentals, etc.

Plays a critical role in developing a sales culture throughout all facility operations maintaining excellent service standards to achieve positive Net Promoter Scores and guest satisfaction.

Manages and evolves relationships with key wholesalers.

Develops contacts with corporations, local businesses, civic organizations and charity groups to promote the facility.

Creates partnerships and referral programs with area hotels, ensuring that the facility is kept top of mind with groups and transient guests.

Develops and leads a strategic membership development program designed to increase total membership count and membership dues revenue.

Assists in the development and implementation of advertising and promotional campaigns designed to generate membership sales.

Develops and ensures proper maintenance of an accurate contact management system including call records, database and activity management.

Maintains membership records on all members.

Prepares monthly membership reports for facility manager and owners.

Maintains the ability to understand golf course inventory during different times of year, allowing the facility to maximize revenues with all round types and golf groups.

Develops a clear and concise sales process to attract groups, weddings and catered events.

Effectively communicates sales strategies to key stakeholders.

Continually strives to enhance sales leadership skills by attending industry shows, educational seminars and other learning opportunities.

Solicits new and existing business to meet/exceed revenue goals. Methods of sales may include, but are not limited to telephone solicitation, outside sales calls, sales presentations, property tours, customer meetings, travel to key markets and written correspondence.

Prepares reports such as annual sales plan, monthly sales reports, annual goals, sales & marketing budgets and forecasts.

Responsible for creating and maintaining a thorough group database for the facility, allowing for high quality Customer Relationship Management (CRM) and prompt customer follow-up.

Represents the facility on appropriate site visits including golf outings, weddings, catered events and potential meetings.

Ensures that appropriate golf staff organizes and executes all group events in a detailed manner.

Utilizes social media outlets such as Facebook and Twitter, to generate awareness for the facility including potential public relations opportunities.

Effectively follows-up with clients in a timely manner.

Leads the creation of tournaments with local audiences such as Troon Cardholders, Troon Rewards members, key third-party customers, public golfers, etc.

Provides oversight and assistance with the management of facility websites and search engine marketing campaigns including both golf and food & beverage.

Regular and reliable attendance.

Performs other duties as assigned.

Specific Job Knowledge, Skills and Abilities Preferences:

Ability to read and speak English (e.g. the associates are required to communicate with English speaking customers or co-workers, the manuals for the equipment the associates may use are in English).

Excellent verbal and written communication skills.

Strong analytical skills.

Strong attention to detail, and exceptional organizational skills.

Possess a high level of accuracy.

Ability to handle multiple tasks and projects daily.

Prior supervisory and management experience.

Ability to work independently with little or no supervision.

Excellent interpersonal and sales-related skills.

Extensive knowledge of facility services and amenities.

Knowledge of EZ Links, Golf Channel Solutions and Jonas (or similar) applications is helpful.

Advanced knowledge of Microsoft Office applications.

Related experience involving food & beverage and catering sales is preferred.

Education/Experience:

Bachelor's degree (BA) and five years related experience and/or training; or equivalent combination of education and experience.

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