Job Description

:

• KEY JOB RESPONSIBILITIES

Financial

• Achieve monthly and quarterly sales targets across assigned outlets.
• Monitor credit limits and ensure timely collection of outstanding dues.
• Control wastage and returns to protect margin.
• Track daily sales performance and report deviations proactively.

Customer

• Build and maintain strong relationships with GT retailers and store owners.
• Ensure product availability, stock rotation, and FIFO compliance at customer locations.
• Resolve customer issues promptly and professionally.
• Educate customers on new products, promotions, and merchandising standards.

Internal Business Process

• Execute trade promotions and activations in line with marketing plans.
• Ensure planogram compliance and shelf visibility as per brand guidelines.
• Provide accurate market intelligence, competitor activity reports, and pricing feedback.
• Ensure proper handling of company assets (e.g. freezer units, POSM).

People

• Coordinate with merchandisers and delivery teams for seamless execution.
• Participate in monthly sales reviews and product knowledge sessions.
• Support onboarding of new retail partners and outlets.
• Uphold company values in all customer and internal interactions

• QUALIFICATION, EXPERIENCE & SKILLS

• Bachelor's degree in Business Administration, Marketing, or any related field.
• A diploma with strong experience in GT sales may also be considered.
• 2-3 years of experience in General Trade sales, preferably in the FMCG or ice cream category.
• Experience managing small grocery, convenience, or mini-mart accounts is essential.
• Previous experience handling branded freezer units or cold chain products is a strong advantage.

Skills Required