Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.
Speak and present both internally and externally to promote the story of our product -Participate exhibition.
Measure and optimize the buyer journey as it relates to product feature adoption and usage.
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, YouTube, etc.)
Work alongside other marketers and content marketers to help distribute content that educates and entertains our customers and supports marketing goals.
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and identify new social networks to reach our target buyers, design on the marketing tools.
Track, measure and analyze all initiatives to report on social media ROI.
Manage the strategy and setup of all paid campaigns. E.g., Exhibition, Events, Seminars, Etc.,
Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
Interconnect with influential media outlets and journalists to place stories about company news and other initiatives.
Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns.
Follow HSE policies and procedures as communicated.
Perform any other work assigned by GM.
Education Qualification, Work Experience & Skills:
Graduation preferred in Mechanical or Civil Engineering
An internship or 1-year relevant experience in Sales and marketing is desirable.
UAE driving licenses is required.
MS Office, Photoshop, Photography, CRM, Online search tools and management reporting Etc.,
Excellent Communication Skills (Speaking, Reading & Writing).
Team working ability and ability to build relationships with clients quickly.