The opportunity to lead the sales strategy for one of the UAE's largest distributors overseeing a diverse portfolio of international and local brands. You'll drive performance across all channels while managing a large sales team and playing a key role in business development by acquiring new brands into the portfolio.
Lead the development and execution of national sales strategies across all route to markets
Manage and develop a high-performing sales team with clear KPIs and structured performance management
Drive revenue growth by identifying new opportunities within existing accounts and expanding market penetration
Play a central role in acquiring and onboarding new brands into the company's distribution portfolio
Collaborate closely with marketing, supply chain and finance teams to ensure alignment and operational efficiency
Deliver sales forecasts, budgets and business plans with accuracy and accountability
Build and maintain strong relationships with key retail and food service partners to ensure long-term success
Monitor market trends, competitor activities and category insights to inform strategic decisions
Opportunity to join a powerhouse in the UAE's FMCG landscape High impact role with autonomy to lead sales strategy & influence the next phase
Minimum 10 years of experience in consumer-focused FMCG sales at a leadership level
Extensive and hands-on experience within the UAE market
Proven track record managing large, multi-tiered sales teams across diverse channels
Background in a major FMCG distributor or experience leading high-volume direct sales operations
Strong knowledge of the local retail and Horeca landscape
Agile and adaptable with the ability to navigate a fast-paced, evolving environment
Commercially sharp with a strategic mindset and strong execution capability
Excellent leadership, team development and cross-functional collaboration skills
Strong relationship builder with the ability to influence senior stakeholders and partners
Our client is a well-established FMCG distributor with decades of presence in the UAE and a reputation for reliability, scale and market reach. Representing a diverse mix of premium international and local brands across food and non-food categories, the business has long-standing partnerships with top retailers and Horeca groups. This is an organisation where commercial leaders are trusted to drive change, backed by strong financials and a clear strategic direction. Competitive package and benefits.
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