Sales and marketing specialists typically have a wide range of responsibilities, which can include: The Sales and Marketing Specialist is responsible for selling all firm services - Consulting, Advisory, Tax and Audit - to new prospective prospects and, in select situations, existing clients.
Developing and implementing marketing campaigns, including creating advertisements, conducting market research, and creating sales presentations
Developing and implementing sales plans, including identifying target clients and creating sales strategies based on their needs
Build relationships with targeted companies and key executives to understand needs, map those needs to firm capabilities, build pipeline and close sale
Creating and managing websites, brochures, flyers, or other printed materials used in promotions
Identifying potential clients and building relationships with them through phone calls, emails, and face-to-face meetings
Establishing pricing for services based on market conditions and competitor pricing
Creating a budget for a campaign and maintaining records of expenses and revenues
Engaging in post-sale activities such as follow-up communication with customers to ensure satisfaction with services
Providing information about services to clients over the phone or in person
Coordinating sales activities with other departments such as accounting or human resources