Support all sales initiatives within the Wine, Champagne, and Beer categories across designated customer groups.
Develop and execute tailored sales strategies to drive performance across assigned accounts, focusing on sales growth, profitability, and service excellence.
Communicate new product launches promptly and strive to maximize listings in duty-free outlets.
Coordinate and confirm promotional calendars with Travel Retail customers across all relevant categories.
Marketing
Collaborate with internal and external marketing teams to negotiate pricing structures, advertising and promotional plans, and rebate agreements within the Travel Retail channel.
Manage the portfolio for Beers, Wines & Champagne including product listings, delistings, and brand/agency changes in coordination with senior leadership.
Organize category-specific training sessions for Travel Retail partners and stakeholders.
Conceptualize and develop Value-Added Packs (VAPs) in line with brand and customer guidelines.
Information Analysis
Analyze sales data and trends to inform commercial strategies and action plans in collaboration with senior team members.
Review the effectiveness of promotional activities in airport retail environments.
Monitor and report on competitor promotional activity within the Travel Retail sector.
Relationship Management
Maintain strong partnerships with key brand stakeholders within the wine category.
Foster and enhance relationships with airport retail customers.
Ensure compliance with all legal and operational standards across sales activities.
Work collaboratively within the broader team to ensure alignment with organizational goals and strategic direction.
Key Performance Indicators (KPIs)
Volume growth in Travel Retail channel depletions
Revenue growth and gross margin achievement by brand
Market share increase in the wine category
Distribution expansion across Travel Retail channels
Effective negotiation and monitoring of budgets and rebates
Evaluation of promotional return on investment
Qualifications & Experience
Proven ability to build and sustain relationships within the beverage or travel retail industry
Strong service orientation with the ability to thrive in a customer-centric environment
Effective communicator and influencer with solid decision-making skills
Excellent planning, organization, and analytical capabilities
Strong commercial acumen and numerical proficiency
Goal-oriented mindset with a passion for delivering results
Ability to lead on-site training sessions
Team player with a collaborative spirit
Exceptional verbal and written communication skills
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