Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury pr\xc3\xaat-\xc3\xa0-porter in a 1966 collection called \xe2\x80\x98Rive Gauche\xe2\x80\x99, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women\xe2\x80\x99s and men\xe2\x80\x99s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.
MISSION
To drive and implement Client Engagement activities in the region, supporting a customer centric culture within the retail network. This role will support the Retail team in designing and executing Client Engagement initiatives by establishing close cooperation with regional EMEA Client team, Merchandising, Communication and Store Operation. To understand local business needs, client behaviours in local culture to craft local actions within guidelines to deliver results in clienteling actions.
KEY RESPONSIBILITIES
Support the EMEA Client and local Retail teams in analysing customer behaviours and market dynamics, translating the findings into actionable recommendations and identifying key opportunities to optimise business performance and customer retention and recruitment across the region
Initiate and execute CRM strategies and actions for different client segments, age groups, gender, etc. in the different markets
Coordinate with EMEA regional team and markets for database selection and calendar planning for pro-active outreach
Support clienteling actions and events through financial projection, target selection, pre-event customer analysis and post-event evaluation
Collaborate with EMEA client team and different internal and external parties in planning and organising clients\xe2\x80\x99 activations and experiences to engage clients.
Develop and implement plans in specifically arranging for personalized gifts and experiences for clients according to guidelines
Develop Elite business, collaborating with EMEA VIC Manager closely to retain, recruit and upgrade lower tier to Elite
Provide in-store training and coaching for Clienteling skills, actions, etc.
Explore partnership opportunity with third parties for recruitment of clients\xe2\x80\x99 activations
Proactively interact with top Elite clients, build relationships and support retail team to build customer loyalty
Market intelligence reporting on competing brands\xe2\x80\x99 clienteling actions
PROFILE
Excellent in both spoken and written English and local language(s) depending on zone
Excellent organisation and time management skills
Pro-active attitude
Personable with excellent communication and interpersonal skills
Ability to work well independently
Extremely articulate and precise in communication
Strong analytical and problem-solving skills
Proficient Excel skills
Prior retail experience preferably in management position will be a plus
Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms \xe2\x80\x93 gender, age, nationality, culture, religious beliefs and sexual orientation \xe2\x80\x93 enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.