Job Description

CRM Marketing Manager - 5* Holiday Home Company A high profile luxury Holiday Home Company in Dubai are looking to bring in a Marketing Manager who is specialized in CRM to help drive further growth and revenue across the business. The successful Marketing Manager will be responsible for CRM marketing and campaign delivery, as well as customer database and relevant technology innovation for the hotel. The primary responsibility for the CRM Manager will entail campaign planning and management, driving email strategy, sharing results, vendor management, forecasting and expense tracking. Duties and Responsibilities:
- Relevant academic degree in Marketing or similar
- Extensive experience in business analysis, database marketing analysis, direct marketing or CRM, in the hospitality industry and knowledge of Channel manager systems.
- Experience in direct marketing strategy development
- E-commerce experience with demonstrated knowledge of online marketing tactics, contact strategy development, campaign optimization and circulation planning
- In-depth knowledge and experience of end-to-end management of eCRM programmes, from briefing to copywriting, design, segmentation and testing.
- Project /Budget/ financial plan development and management skills
- Ability to turn around stunning campaigns on tight timelines
- Experience with mobile marketing
- Strong verbal and written communications skills
- Ability to effectively network and leverage internal and external resources
- Proven ability to manage customer database/CRM systems.
- Extensive experience in analytical segmentation, response analysis, ROI analysis, modeling, and measurement methodology
- Ability to work successfully with a variety of software applications including: Microsoft Excel, Word, SQL-based software (e.g., Access), statistical software (e.g., SAS or SPSS), and CRM applications.
- Proven ability to manage staff. Requirements Technology and innovation are seen as key areas for the business and the CRM Marketing Manager will be expected to support continuous innovation though research and testing of emerging technology to ensure the organization maintains its strong position in the market. This is a fantastic opportunity to work at one of Dubai's iconic luxury Holiday Home Sector. Job Type: Full-time Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)