Job Description

Job Title:

Retention Manager (iGaming Industry)

Department:

Marketing / CRM

Location:

Dubai

Reports To:

Head of CRM / Marketing Director

Job Summary:

We are looking for a data-driven and strategic

Retention Manager

to lead customer retention initiatives for our iGaming platform. You will be responsible for developing and executing multi-channel CRM strategies to increase player lifetime value, reduce churn, and improve customer engagement. This role requires a blend of creativity, analytical skills, and a deep understanding of player behavior in regulated and fast-paced online gaming environments.

Key Responsibilities:

Plan, develop, and execute CRM retention strategies and campaigns across email, SMS, push notifications, in-app messaging, and on-site content. Segment customer base effectively to tailor communications and promotions to different player groups. Monitor key retention KPIs such as churn rate, reactivation rate, ARPU, and LTV. Collaborate with BI, Product, and Customer Support teams to develop insights-driven lifecycle journeys. Conduct A/B tests and optimize campaign performance to maximize ROI. Work closely with the Promotions team to ensure compelling offers are aligned with player preferences and responsible gaming standards. Utilize CRM and marketing automation platforms (e.g., Optimove, Braze, Salesforce Marketing Cloud) to build and deploy campaigns. Ensure compliance with local regulations and responsible gaming policies. Regularly report on campaign results and propose strategic improvements.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. 3+ years of experience in CRM, retention marketing, or lifecycle marketing--preferably in iGaming, online entertainment, or e-commerce. Strong understanding of player behavior, lifecycle stages, and segmentation in iGaming. Proficient in CRM platforms and marketing automation tools. Data-driven mindset with strong analytical and reporting skills (Excel, SQL, Google Analytics, or similar). Creative thinker with excellent project management and organizational skills. Knowledge of responsible gaming practices and relevant legal frameworks.
Job Type: Full-time

Pay: AED15,000.00 - AED20,000.00 per month

Application Question(s):

How many years of experience do you have in iGaming industry?
Experience:

* Retention Manager: 5 years (Required)