Job Description

Job Title: Regional Sales Manager, Enterprise - Africa

Department

: Enterprise Sales, Proximus Global

Reports To

: Regional Head of Enterprise Sales, MEA

Job Summary:

The Regional Sales Manager, Enterprise - Africa is responsible for leading and executing the enterprise sales strategy across Africa. This role focuses on driving revenue growth, managing a high-performing sales team, and expanding BICS' market presence in

CPaaS, Cloud communications, Machine-to-Machine (M2M) IoT, and Travel eSIM

solutions. The position requires a strong leadership approach, a strategic vision for business development, and the ability to collaborate cross-functionally to ensure seamless service delivery and customer satisfaction.


The role is in Dubai and requires an on-site presence. An

industry experience is mandatory

. Your CV will not be considered if you don't have it. Thank you for your understanding.

Key Responsibilities:

1. Leadership & Team Management

Lead, mentor, and develop a team of enterprise sales professionals to achieve and exceed regional revenue targets. Set clear performance goals, conduct regular team reviews, and ensure professional growth and training for the team.

2. Sales & Business Development

Develop and execute a regional sales strategy to drive enterprise adoption of CPaaS, Cloud communications, M2M IoT, and eSIM solutions. Identify new business opportunities, expand the customer base, and strengthen relationships with key decision-makers.
Lead complex enterprise sales cycles, from prospecting and negotiation to contract closing and revenue realization.

3. Customer Relationship & Key Account Management

Establish and maintain strong relationships with enterprise customers, ensuring long-term partnerships and high customer satisfaction. Act as a strategic advisor, helping clients integrate BICS' solutions into their business models for maximum value.

4. Strategic Growth & Market Expansion

Define go-to-market strategies for MEA, ensuring alignment with business objectives and regional market dynamics. Conduct market analysis to assess competitive positioning, customer needs, and emerging industry trends. Identify potential partnerships and alliances to enhance BICS' market reach and capabilities.

Key Performance Indicators (KPIs):

Revenue Growth: Achievement of regional sales targets and YoY growth. Team Performance: Sales team productivity, deal closure rate, and customer acquisition. Customer Satisfaction: NPS scores, contract renewals, and long-term enterprise engagement. Market Penetration: Expansion into new verticals, industries, and geographies within Africa.

Experience

:

10+ years in sales

, business development, or account management, with at least 5 years in a leadership/managerial role.

Industry Knowledge

: Strong expertise in

IoT connectivity, M2M, cloud-based communications, travel eSIM solutions & CPaaS

. This is mandatory.

Market Knowledge

: Experience with the

African Market

and

MEA

region.

Sales Expertise

: Demonstrated success in complex, consultative enterprise sales with a strong track record of exceeding targets.

Strategic Thinking:

Ability to develop and implement sales strategies aligned with market trends and customer demands.

Negotiation & Stakeholder Management

: Strong executive-level engagement, contract negotiation, and closing skills. *

Communication & Presentation

: Excellent verbal, written, and interpersonal communication skills.