Job Description

The Regional Marketing Specialist is responsible for supporting the Marketing Manager with oversight and execution of B2B and B2C marketing activities across the Middle East & Africa Region.
The position is also responsible for supporting tactical marketing planning and implementing marketing activities related to awareness, marketing campaigns, and the brand across the MEA region.
In this role, the successful Regional Marketing Specialist will support the implementation of the MEA marketing strategy and plan and execute marketing initiatives and consumer campaigns.
At DNA Recruitment, we carefully review all applications and aim to contact every suitable candidate within max. 5 working days. If you don't hear from us, please consider your application unsuccessful on this occasion.
Job Responsibilities

• Supporting the development of country-specific marketing plans in close collaboration with the MEA Marketing and Sales teams.
• Develop full-scale consumer campaigns, execute plans, and track progress/KPIs.
• Coordinating campaign rollouts over several countries simultaneously.
• Leading and ensuring content creation as per internal process and brand guidelines, ensuring messaging is clear as per targeted campaign and audience.
• Act as a brand champion as per internal & branding guidelines. Manage and execute content management and material creation for all MEA collaterals as applicable per country/regional need.

Qualifications

• Bachelor or comparable degree in Marketing or Business Administration.
• 2-5 years total work experience.
• Fluency in written and spoken English & Arabic; fluency in French would be an advantage.
• Experience in MedTech/Pharmaceutical industry would be an advantage.
• Regional exposure in emerging markets would be an advantage.
• Experience in working cross-functionally on projects.
• Proven text writing skills (e.g., comms packs, info releases, etc.).
• Initiative and self-dependence; able to identify business needs, taking initiative to provide ideas and solutions.

Skills Required