Job Description

Synopsis
The Regional Marketing Manager is accountable for the delivery of end-to-end (full-funnel) marketing activity across the region. The role ensures that global brand, network, and commercial priorities are effectively translated into regionally relevant marketing campaigns that drive demand, revenue, and long-term customer value.
Accountabilities

• Own the marketing strategy for the region, aligned with global brand positioning, network priorities, and commercial objectives.
• Lead the planning and delivery of integrated, full-funnel marketing campaigns across paid (digital & offline), owned and earned channels for multiple countries within the region.
• Bring local market dynamics, customer behaviours, cultural nuances and competitive landscapes into campaign planning ensuring output is locally relevant.
• Partner closely with Revenue Management, Network Planning, Sales, Loyalty and Corporate Communications teams to support route launches, network changes, seasonal peaks, and tactical commercial initiatives, ensuring timely, impactful, and commercially effective execution.
• Analyse campaign, channel, and market performance using data and insights to continuously optimise messaging, channel mix, targeting, and investment, ensuring marketing effectiveness across the region.
• Serve as the primary marketing point of contact for the region coordinating inputs from global teams and external partners to ensure seamless delivery of regional marketing priorities.
• Manage the regional marketing budget end-to-end, including planning, allocation, tracking, and optimisation, ensuring spend is aligned to strategic priorities and delivers measurable commercial impact.
• Lead and influence external agency partners as required, ensuring high-quality output, on-time delivery, and adherence to brand standards and performance expectations.

Education & Experience

• Bachelor's degree in marketing, Business, or a related field
• 7+ years progressive marketing experience, with a strong track record in regional or multi-country roles within aviation, travel, hospitality, FMCG, or another complex, consumer-facing industry.
• Demonstrated ownership of end-to-end (full-funnel) marketing strategy and delivery, spanning brand, digital, and offline channels, with clear accountability for commercial outcomes.
• Strong commercial and analytical capability, with experience using data, insights, and performance metrics to optimise campaigns, channel mix, and marketing investment.
• Proven stakeholder management skills, with the ability to influence and collaborate effectively across senior internal stakeholders.
• Ability to operate confidently in a fast-paced, matrixed organisation, managing competing priorities and delivering results under tight timelines.
• International or cross-cultural working experience is strongly preferred, with exposure to diverse markets and customer segments.

About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad's ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!
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