Job Description

This role is responsible for leading and optimizing retail store operations across assigned territories. The Regional Manager ensures the effective execution of operational strategies to drive sales, maximize profitability, enhance customer experience, and uphold brand standards across all stores in the region.
Key Responsibilities
Sales & Profitability
Achieve key performance metrics such as units per transaction, average transaction value, monthly sales, sales per square foot, and shrinkage control.
Set and monitor store sales targets to maximize profitability.
Guide Area and Store Managers to improve productivity through effective resource utilization.
Manage operational costs efficiently and implement automation to reduce overheads.
Ensure adherence to company SOPs, policies, and loss prevention guidelines across all stores.
Oversee execution of visual merchandising guidelines consistently across all locations.
Recruit, train, and develop staff on sales techniques, customer service, teamwork, and brand standards.
Conduct annual performance evaluations and promote open communication through regular coaching.
Make operational and visual merchandising decisions based on store and customer needs.
Employee Development
Identify training and development needs in collaboration with senior management and HR.
Develop and implement succession plans for key positions.
Set KPIs and KRAs for direct reports and conduct performance reviews.
Participate in recruitment and ensure staff competency through continuous learning initiatives.
Communication
Conduct regular regional sales and operations meetings.
Provide feedback to Area and Store Managers on performance versus company goals.
Ensure participation in customer loyalty programs or similar initiatives.
Hold weekly meetings with senior management to review business performance and improvement areas.
Stock Management
Monitor store inventory in coordination with management and planning teams.
Strengthen collaboration between Area Managers, Brand Managers, and Store Managers to maximize sales.
Track slow-moving and outdated stock and propose actions for liquidation.
Ensure strong stock security measures are implemented at store level.
Store Design & Project Management
Participate in new store design and layout planning.
Develop project timelines and oversee design and setup processes.
Conduct regular project meetings and support setup and merchandising phases for new openings.
Miscellaneous
Enhance brand visibility and support marketing and promotional activities.
Manage legal and compliance requirements related to store operations, openings, and planning.
Desired Experience
10 to 12 years of progressive experience in retail operations, including at least 5 years in a regional leadership role.
Proven track record in driving store performance, operational efficiency, and achieving KPIs.
Strong experience managing multiple store locations, leading teams, and collaborating across departments.
Expertise in market analysis, site selection, and execution of new store openings and refurbishments.

Skills Required