An opportunity to join us in a newly created position aligning marketing strategy with our sales organization. You\'ll be solely responsible for the strategic growth of the Middle East and Africa business, raising awareness, educating the market, building pipeline and growing customer advocacy in the region. Your commercial mindset alongside your deep understanding of the local market will enable you to take our comprehensive, multi-channel marketing campaigns to market. Your success will have a direct impact and will be highly visible. You\'ll enjoy analysis and deriving business insights from data to make smart decisions. We operate in a fast-paced, goal-oriented environment, so your outstanding communication skills will be required!

Responsibilities

• Develop and manage a regional marketing plan on a quarterly basis that delivers engagements, meetings, and marketing contribution pipeline - fully aligned with sales leadership
• Lead and execute (third party) events across the Middle East and Africa countries
• Account Centric Marketing activities
• Understand the customer landscape, use cases and success stories. Build relationships and create loyalty with customer-centricity, innovative experiences and peer networking opportunities
• Promote advocacy with case studies, speaking opportunities, PR and social media
• Feed regional news, market information, developments and findings back to product marketing, program owners, content developers and sales enablement to maintain relevancy of future products and programs
• Collaborate internally and with approved agencies for content localization and to ensure brand and editorial guidelines are adhered to for quality and consistency
• Make informed recommendations to the business and lead change to take advantage of opportunities, overcome challenges and deliver return on investments
• Research, select and negotiate external vendor services. Managing external partners and agencies as extended team, setting the same high standards for planning, execution and deliverables

Qualifications

• Business degree, or equivalent experience
• Previous account centric marketing experience
• Proven experience in meeting or exceeding pipeline goals, and driving funnel-based programs
• Must have strong interpersonal and communication skills to connect with customers, partners, and stakeholders
• Strong planning, orchestration and project management capabilities to manage, prioritize, and deliver on key execution and deadlines
• A collaborative team player with a \xe2\x80\x9ccan do\xe2\x80\x9d positive approach
• Travel up to 30% for internal and external meetings and events as needed

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