Job Description

REQ ID



95831



POSTED



Aug 8, 2025



FUNCTION



Growth & Digital



LOCATION



Dubai, DU, AE, 00000



As our Regional eCommerce Manager MEA, you are responsible for growth, strategy, and performance.



You will lead Coty's eCommerce agenda across the Middle East and Africa by building data-driven Joint Business Plans and scaling our online footprint across key platforms. You'll manage retailer partnerships, lead commercial negotiations, optimize assortment and promotional strategies, and unlock new business opportunities in a dynamic and competitive market.

Your main focus:

Grow key online partnerships



Build and maintain strong relationships with leading e-retailers and platforms in MEA

Organize and lead top-to-top (T2T) meetings, aligning on strategic and tactical plans

Negotiate win-win Joint Business Plans that drive growth for Coty and its partners

Champion Coty's presence across eCommerce channels, ensuring premium brand visibility



Lead data-driven commercial planning



Utilize traffic and sales data to reverse-engineer performance and optimize strategy

Analyze promotional effectiveness and create impactful campaign plans

Monitor campaign performance and adjust in real-time to maximize ROI

Drive efficiency through effective trade term enforcement and budget allocation



Expand Coty's eCommerce footprint



Identify and onboard new eCommerce platforms in MEA

Conduct regular market scans to evaluate emerging trends and competitor strategies

Explore underdeveloped markets or segments for scalable opportunities

Develop tailored market-entry strategies for new platform growth



Optimize digital execution and performance



Own the Platform Master Plan and campaign calendar

Forecast and track key performance indicators including revenue, traffic, and event ROI

Ensure consistent, flawless execution of campaigns and brand activations

Partner with internal teams to align on stock availability, creative assets, and go-to-market timelines



Enable cross-functional collaboration



Work closely with Marketing, Trade, Demand Planning, Finance, and Customer Service teams

Coordinate execution across multiple stakeholders, ensuring alignment and timeliness

Share insights and best practices across the region to raise Coty's eCommerce maturity

Represent MEA in global or regional forums, sharing market-specific learnings



Working for Coty means creating beauty that lasts, in a culture driven by fearless kindness, innovation, and inclusion. We empower bold thinking and celebrate every shade of individuality.



The team consists of a MEA eCommerce team including eCommerce Key Account Managers, and you will work closely with departments such as Marketing, Commercial, Finance, Supply Chain, and Digital teams. All your colleagues are passionate, agile, and driven by results, fostering a collaborative and dynamic environment. Working in the team, you feel empowered to lead and explore new ways of working.



"This is a role for someone who wants to make a real impact--our region is full of opportunity, and our team is full of energy."



We celebrate every win (small or big) with our team rituals--from monthly market spotlights to our infamous themed virtual coffees and cross-market challenges!



YOU ARE A COTY FIT



You like to turn insights into action and ideas into results. As an experienced eCommerce professional, you bring both strategic thinking and operational execution to the table, and you get energy from working in a fast-paced, diverse, and international environment. Other than that, you:



Have a minimum of 5 years of eCommerce experience, ideally in beauty, FMCG, or lifestyle.

Arabic speaking is a must

Bring a proven track record in the MEA region with hands-on experience in the Egyptian market

Are data-savvy and analytical, using tools and insights to drive your business decisions

Possess strong commercial acumen and know how to build persuasive business cases

Thrive under pressure, managing multiple projects and delivering against KPIs



ABOUT COTY



Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!



For additional information about Coty Inc., please visit www.coty.com/your-career