Job Description

POSITION: Regional Digital Marketing Specialist
Location: Dubai, United Arab Emirates
Reporting to: Communications Manager
Duration: Open-ended contract
MSF UAE Level/Salary: Level 6 (Monthly Gross salary 22,410.75 AED). Other Social benefits offered include medical insurance and a relocation package for candidates outside UAE.
BACKGROUND:
MSF is one of the world's leading independent international medical humanitarian aid organizations, managing over 400 projects in 2024 across more than 73 countries worldwide.
The MSF United Arab Emirates (UAE) is a Branch office of MSF France, part of the MSF Operational Centre Paris (OCP) Group currently encompassing MSF France, USA, Japan and Australia. The UAE office was established in 1991 and represents over 30 years of institutional presence of MSF in the Gulf and broader Middle East regions. MSF-UAE aims to consolidate the place of the organization within the region, while becoming recognized Centre of expertise for the movement on projects and topics specific and unique to this region through its functional pillars of communication, Fundraising & partnerships, operational HR, and facilitation of support to field operations.
The Branch office also acts as a regional support base that hosts positions managed by different entities of the movement.
JOB PURPOSE
The overall purpose of this role is to develop and implement digital marketing projects and tactics to meet organizational objectives (Brand Awareness, Fundraising, Recruitment and advocacy) by leading the continued growth and evolution of MSF digital properties, including growing MSF social media pages, website and newsletter.
JOB OVERVIEW
The digital marketing strategist will be responsible for creating digital campaigns and initiatives to improve user engagement, CTAs, open rates and journeys. The role sits within the Communications Department and closely collaborates with the Fundraising (FR) department, helping deliver transformative digital plans.
MAIN DUTIES AND RESPONSIBILITIES:
The Digital Marketing specialist is accountable on:

• Managing MSF's social media channels to position the organization effectively with digital audiences across priority MENA countries, ensuring alignment with brand and content strategies.
• Planning, executing, and optimizing paid campaigns (social media ads and Google Ads), including budget allocation, scheduling, targeting, A/B testing, and ongoing performance monitoring.
• Preparing, segmenting, and distributing newsletters; implementing strategies to grow the subscriber base and improve open and click-through rates.
• Collaborating with the wider communications team on the editorial calendar to ensure content consistency and timely delivery.
• Leading on search engine optimization (SEO) and conversion rate optimization (CRO) strategies to strengthen MSF's visibility and achieve fundraising, communications, and advocacy objectives.
• Monitoring and analyzing the performance of social media, digital ads, and website content; producing actionable insights and reports to inform ongoing optimization.

ROLE'S SPECIFIC ELEMENTS

• Support on the development and coordination of MSF digital engagement strategy in coordination with the communication manager and other team members.
• Propose digital tactics that can help amplify our messages with a priority digital audience and help spread MSF missions and CTAs.
• Manage MSF's social media channels in line with the content strategy, including planning, updating, scheduling, and publishing content.
• Develop, implement and manage advertising campaigns across channels for an effective CTA performance, monitor performance and budget.
• Develop segmentation strategies and A/B testing plans, to help reach organizational goals.
• Design and implement message testing initiatives aimed at increasing audience engagement rates, along with surveys and other research tools to better understand our audiences.
• Uploading and updating articles on MSF's website with news and stories; recommending content that strengthens SEO performance and increases organic reach.
• Provide strategic direction to maintain and optimize the

website by coordinating with an external agency for web design and development that improves performance and enhances the user experience. * leading on SEO (search engine optimization) and CRO (conversion rate optimization).

• Monitor audiences' interactions, feedback, and engagement metrics across all digital channels with regular reporting.
• Coordinate the development of e-mail/newsletter output in close alignment with the communications teams.
• Support rapid-response digital communications during emergencies to ensure timely visibility of MSF operations and messages.
• Coordinating and collaborating with other MSF teams in Lebanon and Jordan.

Position Requirements:
Education:

• Degree in Communications, journalism or marketing.

Experience:

• (Essential) 3 to 5 years of experience in digital marketing.

Functional/Technical skills:

• Excellent knowledge in tools such as Facebook ads, Google Ads, X ads, Linkedin ads, Google Analytics, and email tools such as Mailchimp and salesforce.
• Expertise in lead generation and conversion
• Experience in managing agile software development processes and be familiar with the design services and technical roles involved in an agile workstream, including project management, product management, UX design, visual design. The role requires technical related website management capabilities.
• Conversion Rate Optimization (CRO) and digital marketing.
• Email marketing expertise
• Experience with creating digital journeys to drive engagement and income
• Analytical and data-driven mindset; a passion for making the numbers add up
• Ability to follow up on ads planning

Languages: Excellent command in writing digital content in Arabic and English is Mandatory.
Knowledge:

• Understanding of MENA regional audiences and GCC market.
• Awareness of humanitarian and NGO sector audiences.
• Strong knowledge of social media ecosystems
• Minimum knowledge of CMS knowledge (WordPress, Drupal, or whatever MSF uses).
• Email marketing platforms (Mailchimp, Salesforce Marketing.)

Competencies:
Service Orientation, Behavioural Flexibility, Teamwork, Analytical skills
Special Notes:
This is only a summary of the typical functions of this position and not an exhaustive or comprehensive list of all possible job responsibilities and duties. Accordingly, the responsibilities and duties of the job holder might differ from those outlined in this and the other duties, as assigned, might be part of the job due to the organizational and operational needs.

Skills Required