We are looking for a versatile and results-driven Real Estate Marketing Specialist to join our team. The ideal candidate will manage and optimize paid advertising campaigns, oversee social media channels, and contribute to content creation to drive brand awareness, engagement, and conversions.
Key Responsibilities:
Plan, execute, and optimize paid media campaigns (Google Ads, Meta, TikTok, LinkedIn, etc.).
Monitor campaign performance and optimize for KPIs including CPL, CPA, and ROAS.
Conduct A/B testing on creatives, copy, and targeting to maximize results.
Manage day-to-day social media activities, including posting, community engagement, and reporting.
Create compelling content for ads, social media, and marketing campaigns (captions, blogs, email content, etc.).
Collaborate with design and content teams to develop on-brand creatives.
Conduct market and competitor research to identify trends and opportunities.
Track and report on all campaigns and social performance, providing actionable insights and recommendations.
Stay current with platform updates, digital marketing trends, and best practices.
Must be able to showcase previous campaigns and results (portfolio or case studies).
Requirements:
3+ years of experience in paid ads
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