The Role: The PR Account Manager is a senior-level management role for someone with 5-7 years of experience in the field. The PR Manager is responsible for managing a portfolio of clients and promoting them to their target audiences. You will be the key to shaping your client\xe2\x80\x99s reputation and profile and will manage their press coverage and when needed, advertising too. The day-to-day:
Managing a portfolio of clients\xe2\x80\x99 PR accounts
Providing strategic counsel to clients to aid their PR and wider marketing campaigns
Building relationships with existing and new clients, and key media contacts
Liaising with clients regarding press campaigns, creative projects and PR solutions
Dealing with the media, speaking to journalists and other members of the press
Providing innovative and creative ideas to clients
Briefing clients and updating them on press campaigns
Analysing PR coverage and providing written reports
Communicating effectively with a range of stakeholders
Key responsibilities: Responsibilities will vary according to organisation and accounts but may include a combination of:
Developing and implementing strategies for brand awareness and reputation management
Managing the needs of the client and their accounts
Contributing to daily meetings, and liaising and updating clients on PR activities
Keeping abreast of current PR trends and tools
Building client relationships and maintaining a network of media contacts including journalists and industry spokespeople
Developing news angles, stories and pitches to further the client\xe2\x80\x99s profile, products and services
Developing media relations strategy, seeking high-level placements in print, broadcast and online media
Being involved in pitching for new business and developing PR proposals
Managing a high level of client interaction
Managing and mentoring junior members of staff
Key skills:
High levels of communication - both presentation, verbal and written skills
mpressive emotional intelligence and interpersonal expertise
A passion for the media, including social media
Flair for creativity, strategic thinking and innovation
Strong copywriting skills
Commercially aware and business savvy
Good industry knowledge and experience in building influential networks
Solid computer prowess and project management skills
Outstanding organisation with an ability to manage multiple projects and portfolios
Service focused and sensitive to confidential information
Relevant experience:
Experience of directing business to business (B2B) or business to consumer (B2C) PR accounts
Agency experience working with F&B and lifestyle clients is preferred
Evidence of copywriting, marketing and report writing, social media, event management and client liaison skills
Strong communication with excellent presentation and data analysis capabilities
Aptitude to build a network of influencers and press commentators
Industry knowledge and contacts is beneficial
Job Type: Full-time Salary: From AED15,000.00 per month Application Question(s):