Our client, a global FX/CFD brokerage firm currently in the process of obtaining its
SCA Category 5 license in the UAE
, is seeking an experienced
Promotion Manager
. This role is responsible for designing, managing, and executing compliant promotional and marketing campaigns for financial products and services within a regulated environment. The ideal candidate will ensure all promotional initiatives support the firm's strategic growth objectives while fully adhering to SCA advertising and conduct standards.
Key Responsibilities
Develop and execute promotional strategies and marketing campaigns aligned with the firm's SCA Category 5 licensing scope.
Ensure all marketing content and promotional activities strictly comply with
SCA advertising standards, disclosure requirements, and conduct rules
.
Oversee creation and approval of promotional materials across digital platforms, events, print, and social media channels.
Work closely with
compliance, legal, product, and sales teams
, as well as external agencies, to deliver approved campaigns on time and within budget.
Monitor and report on campaign performance KPIs, ROI, acquisition, and engagement metrics; recommend optimizations.
Stay up to date with regulatory developments, industry standards, and market trends; adjust promotional strategies accordingly.
Maintain strong internal governance around promotion approval processes, documentation, audit trails, and risk controls.
Provide guidance and internal training on compliant marketing practices in a regulated financial environment.
Manage marketing budgets and ensure cost-effective promotional execution aligned with organizational goals.
Regulatory & Compliance Environment
Strong understanding of
SCA Category 5 promotional obligations
, scope, and restrictions.
Experience designing promotions within
regulated financial markets
(broker-dealer, asset management, investment services, or FX/CFD brokerage preferred).
Knowledge of
UAE regulatory frameworks
and best practices in compliant financial product advertising.
High level of attention to governance, approvals, documentation control, and audit readiness.
Qualifications & Experience
Bachelor's degree in Marketing, Business Administration, Finance, or related field.
Minimum 5 years' marketing/promotion experience
, with preference for financial services and regulated environments.
Demonstrated success running
multi-channel campaigns
(digital, events, partnerships) with measurable results.
Strong knowledge of
financial product promotion
, client acquisition strategies, and regulatory advertising guidelines.
Excellent project management, stakeholder communication, and cross-functional coordination skills.
Job Type: Full-time
Application Question(s):
Are you familiar with UAE SCA advertising/promotion requirements or other financial regulators (e.g., FCA, ASIC, CySEC, DFSA)?
Have you managed marketing or promotional campaigns specifically for FX/CFD or trading products?
What is your expected monthly salary in AED?
Experience:
marketing within a regulated financial services environment: 3 years (Required)
Location:
* Dubai (Required)
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