Job Description

About the Role

We are looking for a strategic and technically skilled

Programmatic Lead

to build and manage our global programmatic media buying function. In this role, you will own the strategy, execution, and optimization of user acquisition and retargeting campaigns across

DSPs

such as

DV360, The Trade Desk, Moloco, Applovin, Liftoff

, and others.This position requires a deep understanding of real-time bidding (RTB), audience segmentation, incrementality testing, and the mobile advertising ecosystem. You will work closely with the Performance Lead, Martech, Data, and Creative teams to deliver impactful campaigns across web, mobile apps (iOS/Android), and alternative ad networks especially in high-growth regions and sensitive verticals.

Key Responsibilities

Programmatic Strategy & Execution

Develop and execute global programmatic strategies across: + Display
+ Native
+ Video
+ Mobile app install and engagement campaigns
Manage DSP platforms such as DV360, The Trade Desk, Liftoff, Applovin, Moloco, StackAdapt, etc. Build campaigns tailored to each platforms strength (e.g., prospecting, retargeting, geo/language segmentation)

Audience Targeting & Segmentation

Create granular audience segments using 1st-party, 2nd-party, and 3rd-party data Set up custom bidding logic, lookalikes, interest clusters, and behavioral targeting Implement frequency caps, whitelist/blacklist management, and brand safety protocols

Optimization & Performance Analysis

Own all optimization levers across programmatic campaigns: bidding strategy, creative rotation, time/day targeting, device prioritization, etc. Continuously improve key metrics: CPA, ROAS, LTV, CTR, Viewability, and Conversion Rate Run incrementality testing, holdout/control groups, and view-through vs click-through impact analysis

Cross-Functional Collaboration

Coordinate with the Creative team for asset versioning, rich media formats, and A/B tests Work with Martech and Tech to implement pixel tracking, postbacks, and conversion events via GTM, AppsFlyer, or Firebase Collaborate with regional marketers for market-specific insights and compliance

Reporting & Innovation

Maintain weekly dashboards and campaign reviews Present platform-level and channel-level performance trends to the Performance Lead Research and test emerging DSPs, exchanges, and advanced formats (e.g., CTV, DOOH, programmatic audio)

Requirements

5+ years of experience managing programmatic campaigns across multiple DSPs Proven track record of driving results in app-first or mobile-centric performance marketing teams Deep technical knowledge of DV360, Applovin, Liftoff, Moloco, or The Trade Desk Strong understanding of programmatic supply chains, auctions, and bidding mechanisms Proficiency in performance tracking using Appsflyer, GA4, Firebase, or similar platforms Strong analytical skills with ability to interpret data and pivot strategy accordingly Experience in regulated or complex verticals (e.g., CFD, crypto exchange, gaming, fintech, online gambling, unlisted apps) is a strong advantage Experience in handling budget more than $1 Million and cloaking Must be able to speak fluent English

Preferred Qualifications

Experience scaling campaigns in markets like Russia, LATAM, Southeast Asia, or MENA Familiarity with creative versioning tools (e.g., Celtra, Smartly, or internal dynamic creative tools) Understanding of fraud detection, post-install quality metrics, and viewability benchmarks * Experience working on campaigns with user re-engagement, deep linking, and funnel segmentation