Product Marketing Specialist

United Arab Emirates, United Arab Emirates

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Job Description

Product Marketer

BitDelta is a global trading platform servicing 120+ countries with a mission to revolutionize the

financial landscape by empowering young individuals and ambitious investors to ignite

trading journey.

The platform offers a range of innovative features, like Spot Trading, MT5 Trading, Derivatives

Trading, Card Crypto Purchases, OTC Leverage, Token Launchpad Services and more. Along with

these features, BitDelta users can diversify their portfolios into a variety of assets like crypto,

commodities, indices, stocks, and forex, all while using a highly secure asset custodian.

We are looking for a Product Marketer to improve our product marketing content output and shape product marketing campaigns that target prospective customers, Align all product marketing strategy with brand ideals. Build relationships with external vendors and key stakeholders Set product marketing budgets and track spend, always with an eye for ROI Convert prospects into paying customers through consistent communications.

Responsibilities:

Develop a comprehensive Product Strategy, shaping the market presence of the wealth management app.
Lead the definition and execution of product go-to-market plans, ensuring strategic alignment with company goals.
Unpack customer understanding through audience research, ensuring a deep understanding of user motivations and behaviours.
Create and execute a playbook for introducing users to new and existing features, utilizing in-app communications, campaigns, and other key communication opportunities to drive retention and engagement.
Becoming familiar with company products.
Identifying key features in products that will appeal to customers.
Working with the marketing department to develop marketing campaigns for each product.
Researching trending keywords and marketing innovations.
Planning product launches.
Studying analytics relating to product campaigns.

Bayt

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