Job Description

Product Marketing Specialist

Description

:

Responsible for conducting competitive and market analysis, pricing strategy development, and providing recommendations for product features and positioning to keep Chery competitive. Additionally, gathers and integrates customer feedback, benchmarks performance, and creates detailed reports to support strategic decisions.

Competitive Analysis:

Conduct detailed comparisons of Chery versus competitors' products.

Analyse competitors' pricing strategies, feature sets, and market positioning relative to Chery.

Identify competitive advantages and areas for improvement for Chery.

Market Analysis:

Perform in-depth market analysis to understand current trends, customer needs, and emerging opportunities for Chery.

Track and report on market conditions and news, industry developments, and potential threats impacting Chery.

Feature and Accessory Recommendations:

Assess competitor offerings to identify gaps in Chery and potential opportunities for new features or accessories.

Recommend enhancements or new additions to Chery based on competitive insights and customer feedback.

Pricing Strategy:

Develop and propose pricing strategies for Chery based on competitive pricing data, market conditions, and value proposition.

Monitor and adjust pricing strategies to keep Chery competitive and optimize profitability.

Product Positioning and Messaging:

Refine Chery's positioning based on competitive analysis and market trends.

Craft compelling messaging that highlights Chery's unique value and differentiates it from competitors.

Customer Feedback Integration:

Gather and analyse customer feedback on Chery to understand their needs and pain points through surveys and market research.

Integrate this feedback into Chery's product development and marketing strategies.

Competitive Benchmarking:

Establish benchmarks for comparing Chery's performance, features, and pricing against competitors.

Use these benchmarks to set goals and measure the success of Chery's enhancements.

Reporting and Documentation:

Create reports and presentations on competitive analysis, market trends, and pricing strategies for Chery.

Document findings and recommendations to support strategic decision-making for Chery.

Qualifications

:University Graduate/Diploma

Computer skills - Excellent level

Organization

AWRMC Vehicles - Management

Company Name

AWR Motors L.L.C.

Job Posting

May 12, 2025