• Using market research to get ideas for products that customers will want
• Defining product marketing communication objectives
• Comparing the company\xe2\x80\x99s products to competitor\xe2\x80\x99s products in order to assess competition in the market
• Providing management with analyses and reports and responding to questions and requests from management
• Specifying and overseeing the research needed to determine the needs and desires of customers
• Leads product development, strategy, and redesign from concept through development and manufacturing to market launch.
• Determines customers\xe2\x80\x99 needs and desires by specifying the research needed to obtain market information.
• Assesses market competition by comparing the company\xe2\x80\x99s product to competitors\xe2\x80\x99 products.
• Obtains product market share by working with sales director to develop product sales strategies.
• Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses, and answering questions and requests.
• Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
• Brings new products to market by analyzing proposed product requirements and product development programs, preparing return-on-investment analyses, and establishing time schedules with engineering and manufacturing.
• Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
• Works with marketing and sales departments to ensure product success and market growth.
• Completes operational requirements and meets product development deadlines by scheduling and assigning employees, and following up on work results, including quality control and testing.
• Identifies and manages new and existing product partnerships.

• Bachelor\xe2\x80\x99s degree (or equivalent) in engineering
• Proven work experience in product management or as an
• Previous experience in software and web development
• Proven success as a product developer in a non managerial role
• Demonstrable knowledge of SEM (search engine marketing) and online advertising
• Proven ability to develop marketing strategies and effectively communicate recommendations to executive management
• Strong problem solving skills and willingness to roll up one\xe2\x80\x99s sleeves to get the job
• Skilled at working effectively with cross functional teams in a matrix organization
• Excellent written and verbal communication skills

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