Job Description

Overview of the Role
We are seeking a Product Manager to join our Digital Products team and lead the digital product strategy for our automotive retail business. The role focuses on delivering innovative digital solutions that enhance the customer journey across sales, aftersales, and service touchpoints. You will own the product vision, roadmap, and execution of initiatives such as e-commerce platforms, dealership websites, CRM, and omnichannel experiences, ensuring alignment with business goals and customer needs.
What you will do

• Define and own the product strategy and roadmap for digital platforms (websites, mobile apps, CRM, e-commerce, WhatsApp, AI tools).

• Partner with business leaders to understand customer journeys across vehicle purchase, financing, trade-in, aftersales, and service.

• Develop business cases, change requests, and KPIs to measure ROI, adoption, and customer impact of product initiatives.

• Translate business objectives into epics, features, and user stories, working with Product Owners, UX, and technology teams.

• Manage the product backlog and prioritize initiatives based on business value, customer experience, and market trends.

• Drive digital innovation including personalization, lead management, online booking, test drive booking, showroom solutions, and AI-driven engagement.

• Own the digital experience (UX, UI, A/B testing, user engagement), driving improved lead and order conversion.

• Collaborate with Marketing, Sales, Aftersales, and Content teams to ensure adoption of new digital tools.

• Monitor product performance and customer feedback to continuously improve conversion, retention, and satisfaction.

• Stay ahead of automotive retail trends, competitor platforms, and new technologies to influence product direction.

Skills Required