OUR MANIFESTO

At Sephora, we stand together, and we stand for something more. For empowerment, for exploration, for the opportunity to impact people\xe2\x80\x99s lives through the unlimited power of beauty. We embrace uniqueness, unleash creativity, and pursue progress every day. Sparked by energy and excitement, our passion is contagious. We are united by a common goal - to reimagine the future of beauty.

Reimagine your future, with Sephora.

OUR VALUE PROPOSITION:

We have a powerful culture that fuses aspirations, uniqueness, authenticity and valued by each and every Sephora member:

These are the values:

Beauty & Beyond:

We reimagine beauty by inspiring our customers, empowering people and helping them become the best versions of themselves.

Creativity Unleashed:

We encourage exploration, innovation and having fun.

Endless Evolution:

At Sephora you are empowered to choose your own path and accelerate your growth.

Boldly Authentic:

We celebrate diversity and embrace your unique and winning spirit.

Position Purpose

Work as part of the PR & Events team to create engaging and memorable activations and experiences across the MENA region.

Drive Sephora\xe2\x80\x99s awareness and desirability by leading on and managing the Sephora Squad program along with key influencer and talent activations within the region. Deliver to ensure the strategy execution is suited for each market/region with the right prios and KPI\xe2\x80\x99s in mind.

This role reports into the PR & Events Manager.

Key Accountabilities

Main Responsibilities:

Measurement:

Build & grow, Sephora Squad, a Sephora in-house content creator program. Manage the Squad\xe2\x80\x99s calendars, dispatches, and key priorities in internal alignment with all internal and external key stakeholders

Actively source, vet, pitch, negotiate, and contract strong partnerships for paid/unpaid social, campaigns and initiatives that drive strategic brand objectives

Cultivate and maintain meaningful, long-term relationships with new and existing partners, creators, trendsetters, and beauty authorities - while continuously seeking new ones

Build Influencer strategy with relevant pitches for all thematics, and key product launches while capitalizing on of-the-moment trends, cultural moments, and newsworthy press hooks

Develop an "always-on" strategy for ongoing, evergreen marketing campaigns as well as brand & retail moments.

Collaborate and partner with the Performance Marketing Team to develop and oversee paid/organic influencer marketing strategies, negotiate and utilize existing influencer content in an efficient paid capacity

Actively identify and cultivate new communities of influencers as well as new channel expansion opportunities to reach our target customers and extend our reach

Suggest new ways to innovate and enhance our influencer marketing approach, staying on top of the latest trends

Brainstorm creative ideas & initiatives that could become the next viral or trending story

Become part of the Sephora Collection Crew, manage their PR calendar, create disruptive seedings, activations and ensure ROI in alignment with the KPIS

Reporting & Budgeting:

Efficiently drive, track, and analyze performance where needed on a monthly against ROI targets

Contribute to team performance reporting and campaign analytics with optimization strategy as a focus

General administration including management of the press budget

Skills, Experience and Personality

The successful candidate should possess the below:

Work experience: +4 years in a similar PR/social/digital media role. Beauty/fashion industry/retail environment preferred.

Skills: MS Office, PowerPoint, Excel

Languages: Arabic (Mandatory) + English

Willing and able to travel as required

Competencies:

Excellent presentation & communication skills

Flexible, agile

Excellent organizational and negotiation skills

Strong data analytical skills- curiosity to work with new tools and able to derive key strategic decisions

Creative and able to find the best, practical solutions

Good social media knowledge

Ability to build strong relationships with key people or organizations

High level of energy, enthusiasm, and motivation

Most importantly, She/he needs to live and breathe the Sephora Culture, DNA and Employee Value propositions (EVP) with a passion for people and making a difference. She/he need to have excellent authentic communication and influencing skills and be energized by working in a fast paced, dynamic environment.

Sephora