Job Description

Job Title Specialist

Description

Company Overview:

CAFU has a vision to create a better world through connected mobility, serving both consumers and businesses. Every day, we create convenience in motion for our customers in communities across the region. We started as an on-demand fuel delivery app and have now extended our services to car wash, tyre change and battery change...but this is only the beginning.

We have big [global] plans to be a super app with products & services which are agnostic of fuel and mobility. Cafu is a technology business passionate about sustainability and positively impacting the communities we operate in.

We've already won awards for best AI platform and voted LinkedIn's Number 1 Top Startups 2021!

We encourage involvement in the community by using in-house developed technologies to work for the environment. CAFU signed up to the SDG Ambition Accelerator program by setting ambitious sustainability goals and developing a technology strategy to improve measurement and performance towards achieving those goals, aligning to the United Nations Sustainable Development Goal 13 committed to Climate Action.

If you want to make a real impact to our communities and you are forever curious about how things work and why and want to join a company that moves with purpose and collaborates, then we want to hear from you!

JOB PURPOSE - WHAT WILL YOU DO:

CAFU are looking for an Assistant Brand & PR Manager to join our growing Customer Experience function. As an Assistant Brand & PR Manager, you will act as custodian for the CAFU brand and its representation across all external marketing activities. You will work closely with the Senior Brand Manager to support the development maintenance of core brand guidelines, communications and events calendars and budgets.

You will also act as business lead for corporate communications and PR, facing off to external partners and the media for brand-impacting issues and initiatives.

KEY RESPONSIBILITIES - WHAT YOU WILL BE RESPONSIBLE FOR:

• Support in the development of PR Tool Kits ensuring the accuracy of all information (product messaging, availability, roll out dates, pricing, etc.) in collaboration with our PR agencies/partners.
• Planning and executing press releases, media alerts, seasonal inspiration guides and fact sheets from ideation to execution
• Own end-to-end development of key PR tools, Focus on elevating storytelling, look & feel, and ensuring our brand identity is properly communicated across all PR channels.
• Partner with internal and external stakeholders to solicit feedback to ensure continual improvement.
• Lead partner meetings and organize communication plans around projects or campaigns.
• Creating briefing documents for interviews and development of relevant fact sheets and messaging
• Managing End to End interview process with internal and stakeholders.
• Ensure alignment with Brand & Marketing Calendars. Work closely with the brand team to align asset needs with press announcements and campaigns.
• Support the Brand team by developing and cascading PR strategies and tactics across the network.
• Support with the further digitization of PR: be aware of new social and digital media platforms and creators relevant to CAFU's Target Audiences and build into strategies and activations accordingly.
• Identify ways through which digital and social PR activities can support CAFU traffic and revenue targets.
• Managing media interviews, asset support for PR (influencer events, product, requests, seasonal product launches, and announcements.)
• Tracking, improving, and monitoring all PR activities, PRLs, stories and interviews.
• Ensure CAFU's spokespersons to be continuously Media trained.
• Support in development of briefing documents, including coordination and logistics, collecting of information to develop messaging.
• Quality assurance in all PR activities (copy, information, brand relevance, target audience, and consistency.

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