Job Description

OVERVIEW

Sunreef Yachts is seeking an experienced and highly driven

PR Manager

to lead global public relations activities for one of the world's most distinctive luxury yachting brands.


This role is central to shaping how Sunreef is perceived across

marine, luxury, design, business, and lifestyle media worldwide

. You will translate technical excellence, innovation, and sustainability into compelling editorial narratives, manage high-profile media relationships, and represent the brand at major international events and launches.


This position requires

strategic thinking, editorial excellence, composure under pressure, and impeccable execution

.

REQUIREMENTS

5+ years of PR experience

, preferably within: Luxury yachting Automotive or aviation Hospitality or premium lifestyle brands High-end design or architecture
Proven ability to secure

top-tier, high-quality editorial coverage

Exceptional

writing and editing skills in English

Additional languages such as

French, Italian, Spanish and /or Arabic

are a strong advantage
Confident managing:


Senior leadership stakeholders Sensitive topics High-pressure approvals and timelines
Highly organized, proactive, and detail-oriented


Willingness to travel internationally for:


Boat shows Launches Press trips and media events

CORE RESPONSIBILITIES

PR Strategy & Execution

Develop, deliver, and execute

PR plans

supporting: + Sunreef's product roadmap + Yacht launches and deliveries
+ Brand campaigns
+ Strategic partnerships
+ International events and activations
Ensure PR strategy aligns with

commercial objectives, brand positioning, and long-term visibility goals

Media Relations

Build, manage, and maintain strong relationships with

top-tier international media

, including: + Marine & yachting press + Luxury and lifestyle publications
+ Design and architecture media
+ Business and innovation outlets
Secure

high-quality, editorial-grade coverage

across priority markets Act as the primary point of contact for journalists and editors globally

Press Office & Content Ownership

Manage all incoming media requests end-to-end: + Interviews + Press inquiries
+ Image and asset requests
+ Statements and clarifications
Own and produce: + Press releases + Media alerts
+ Official statements
+ Q&As and briefing documents
Ensure accuracy, consistency, approvals, and brand alignment across all communications

Press Assets & Brand Narrative

Maintain a

ready-to-deploy press kit

, including: + Yacht model specifications + High-resolution imagery and video
+ Brand and company background
+ Sustainability narrative and proof points
+ Leadership biographies
Work closely with internal teams (design, engineering, sustainability, sales) to: + Capture key milestones + Articulate design philosophy
+ Translate technical substance into compelling stories

Events, Boat Shows & Press Activations

Support and manage PR activities for: + International boat shows + Yacht premieres
+ Partner and brand activations
Coordinate: + Press attendance and accreditation + Press schedules and interviews
+ On-site media servicing
+ Post-event follow-ups and coverage tracking
Plan and execute

press trips and shipyard visits

, ensuring: + Tight logistics + Seamless coordination
+ Exceptional hospitality standards aligned with luxury expectations

Reporting & Performance Tracking

Deliver

monthly PR reports

, including: + Media placements + Tiering and quality assessment
+ Reach and visibility metrics
+ Key learnings and next actions
Continuously identify opportunities to strengthen media positioning and storytelling impact

Benefits

WHAT WE OFFER

Opportunity to represent a

globally recognized luxury yacht brand

Exposure to high-profile international media and events A dynamic, international working environment based in Dubai Competitive compensation package aligned with experience Strong autonomy and ownership within the role

WHY JOIN SUNREEF YACHTS?

Be at the forefront of

luxury innovation and sustainability in yachting

Shape global brand perception across key markets Work closely with design, engineering, and leadership teams * Build a long-term career within an ambitious and growing organization