Job Description

Guildhall is looking for a hands-on PPC Marketing Specialist to manage Google Ads and Meta Ads performance for a renowned global brand. In this role, you will be fully responsible for planning, launching, and optimizing high-performing campaigns in both Arabic and English, focused on driving high-quality leads for a premium B2B service. This is not a managerial role, so you will be the day-to-day operator handling all aspects of PPC performance.
Responsibilities:

• Plan, build, and optimise Search/Display (Google) and Paid Social (Meta) campaigns to generate leads.
• Write and localise ad copy in both Arabic and English, and manage extensions and assets.
• Manage daily pacing, bids, audiences, negatives, and structured A/B testing for continuous campaign improvement.
• Accurately track campaign performance using GA4 and GTM, defining events, conversions, and UTMs.
• Report weekly and monthly on CPL/CPA, conversion rates, and actionable next steps.
• Ensure campaigns comply with platform policies and brand guidelines.

Requirements:

• 2-5 years of hands-on PPC experience (not just oversight) with proven campaign ownership and optimization.
• Proven experience managing monthly budgets of AED 50k-150k+ with measurable ROI.
• Strong Arabic skills (native-level or advanced) and fluent English for ad copy and communications.
• Practical experience using GA4, GTM, UTMs, and a basic understanding of landing page optimization/CRO.
• Comfortable working in a corporate environment with a focus on repetitive optimization and structured reporting.
• Currently located in Dubai with valid UAE work status (or transferable sponsorship).
• Bachelor's degree preferred; certifications in Google Ads/Meta Blueprint are a plus.
• Experience in B2B lead generation (real estate, education, healthcare, services).
• Knowledge of French (not required, but a bonus).

Skills Required