Job Description

Job Summary:

The Portal Specialist will play a crucial role in managing and optimizing PSI's presence across property portals and digital platforms. This position requires experience in managing listings and campaigns on popular real estate platforms, understanding market trends, and leveraging portal analytics to drive engagement. The ideal candidate will bring a solid understanding of the digital real estate landscape, strong technical abilities, and a results-driven approach to ensuring PSI's visibility and impact on these platforms.

Key Responsibilities:

Platform Management:

Oversee PSI's presence on property portals like Property Finder, Beyoot, and other relevant platforms, ensuring listings are accurate, up-to-date, and aligned with PSI's goals.

Content & Listing Optimization:

Create, update, and optimize listings and property details on digital portals, ensuring maximum visibility and engagement.

Data Analysis & Reporting:

Analyze performance data from property portals, track user engagement, and provide regular reports to senior management on campaign effectiveness and areas for improvement.

Market Research:

Stay updated on trends in the real estate market, including consumer behavior, competitor analysis, and emerging technologies. Provide insights to inform PSI's strategy in the property sector.

Campaign Execution:

Develop and execute digital marketing campaigns on property portals, including paid promotions and listings, to attract target audiences and generate high-quality leads.

Collaboration:

Work closely with the marketing, communications, and sales teams to ensure that property listings and online campaigns are consistent with PSI's broader messaging and objectives.

SEO & SEM:

Implement search engine optimization (SEO) strategies for property listings to improve rankings on property portals and search engines. Leverage search engine marketing (SEM) techniques to boost visibility.

Customer Interaction:

Monitor and respond to inquiries from potential clients or interested parties, providing timely and professional communication to drive conversions.

Technical Troubleshooting:

Ensure that any technical issues with listings or portal functionalities are promptly addressed, collaborating with external platform support teams as needed.

Qualifications:

Education:

Bachelor's degree in Business, Marketing, Real Estate, Digital Media, or a related field.

Experience:

Minimum 3-5 years of experience in property portal management, digital marketing, or real estate sales. Proven expertise with popular property portals like Property Finder, Beyoot, or similar platforms. Experience with digital advertising campaigns, including PPC (pay-per-click) and SEO strategies.

Skills:

Strong understanding of the property portal landscape in the UAE and the wider Middle East region. Proficiency in Google Analytics, SEO/SEM tools, and property portal management tools. Excellent verbal and written communication skills in both Arabic and English. Ability to analyze data and convert insights into actionable strategies. Proficiency in Microsoft Office Suite, CRM software, and online property management platforms.
Job Type: Full-time

Pay: AED4,000.00 - AED7,000.00 per month