Job Description

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We are looking for a forward-thinking Performance Strategy Director to lead the development of performance-driven strategies across major clients in the MENA region. You will act as the bridge between technology, data, and storytelling -- shaping how we use performance media, analytics, and platforms to drive measurable business outcomes.
This is a client-facing (not client-handling) role suited for a confident communicator and storyteller with strong experience in performance strategy, search, and data-driven planning.
Key Responsibilities

• Lead the performance strategy for key clients across markets, ensuring integration of data, tech, and communications thinking.
• Partner with client leads and media teams to define growth opportunities through performance-based frameworks (ROAS, CPA, demand and bidding optimization, etc.).
• Translate complex data and platform insights into clear, compelling narratives that drive decision-making at the client level.
• Collaborate closely with digital, media, and creative teams to build strategies grounded in technology, search, and consumer behavior insights.
• Maintain a strong understanding of performance ecosystems (search, social, commerce, analytics, programmatic) and how they interconnect.
• Support thought leadership initiatives by contributing to internal best-practice playbooks, presentations, and client strategy sessions.
• Mentor and guide performance strategists and planners to foster analytical and storytelling excellence across the team.

Requirements

• 13-15 years of experience in performance strategy, media, or digital marketing -- ideally within agency or consultancy environments.
• Proven expertise in search and performance marketing, including bidding strategies, demand analysis, and optimization.
• Strong understanding of technology-driven categories such as telecom, tech, or data-intensive industries.
• Ability to translate data into actionable strategies and articulate them with clarity and confidence to senior clients.
• Exceptional communication and storytelling skills -- capable of simplifying technical concepts for business audiences.
• Strategic thinker with hands-on exposure to performance measurement, attribution, and media efficiency frameworks.
• Regional experience in MENA preferred; however, we welcome candidates with advanced-market exposure (UK, Germany, Italy, France, Spain, Singapore) and confidence in English communication.
• Experience in AI language models and tools and their application in enhancing strategic analysis, audience understanding, and content optimization.

Location: Dubai
Brand: Carat
Time Type: Full time
Contract Type: Permanent

Skills Required