Job Description

Role Summary:

As a Performance Marketing Specialist, you will be responsible for executing and optimizing digital campaigns across channels to drive traffic, engagement, and conversions. You'll work closely with cross-functional teams including content, social media and graphic design.

Key Responsibilities:

Plan, execute, and manage digital marketing campaigns across Google, Meta, Tiktok and Snapchat Ads. Leverage AI tools for content generation, personalization, campaign optimization, and predictive analytics. Analyze and report campaign performance using platforms like GA4, Google Ads, Meta Business Suite, and AI-powered analytics tools. Collaborate with content teams to create marketing assets (ad copy, emails, etc.), occasionally using AI writing assistants. Keep up-to-date with digital marketing trends, especially advancements in AI/ML applications for marketing. Come up with experiments and initiatives to grow the revenue in the digital ecosystem

Requirements:

2-4 years of experience in digital marketing with demonstrable success across major channels. Experience using AI-based tools for marketing purposes (examples: Jasper, Copy.ai, ChatGPT, Midjourney for creatives, or similar). Hands-on experience with Google Ads, SEM, social media advertising, shopify and magento. Strong analytical skills with experience in GA4, Looker Studio, or other marketing analytics dashboards. Solid understanding of marketing automation and ecommerce best practices. Excellent communication skills, with an ability to craft compelling messaging with or without AI assistance. Experience in eCommerce or F&B brands is a must
Job Types: Full-time, Permanent