Job Description

Job Title: Performance Marketing Specialist

Location:

Dubai / Remote

Experience:

2-5 years

Employment Type:

Full-time

About the Role

We're looking for a

data-driven Performance Marketing Specialist

who lives and breathes paid media. You'll be responsible for planning, executing, and optimizing performance campaigns across paid channels with a strong focus on ROI, lead generation, and revenue growth.

You should be analytical, creative, and proactive--someone who can scale campaigns efficiently while continuously testing and improving performance.

Key Responsibilities

Plan, launch, and manage paid campaigns across

Google Ads (Search, Display, YouTube)

and

Meta Ads (Facebook & Instagram)

Optimize campaigns for

CPA, ROAS, CTR, and conversion rate

Build and manage

full-funnel strategies

(awareness ? consideration ? conversion) Conduct A/B testing on creatives, copy, audiences, and landing pages Analyze performance data and generate actionable insights Manage budgets, pacing, and daily optimizations Implement and audit

conversion tracking

, pixels, GA4, and GTM Create performance reports and present insights to internal teams or clients Collaborate with creative, content, and web teams to improve conversion rates Stay updated with platform changes, new ad formats, and best practices
Required Skills & Qualifications

2-5 years of hands-on experience in

performance marketing / paid media

Strong expertise in

Google Ads & Meta Ads Manager

Experience with

lead generation, e-commerce, or app campaigns

Solid understanding of

GA4, Google Tag Manager, and conversion tracking

Ability to interpret data and turn insights into action Experience managing monthly ad budgets (mid to high spend) Strong analytical and problem-solving skills Excellent communication and reporting skills
Nice to Have

Experience with

TikTok Ads, Snapchat, LinkedIn Ads

Knowledge of

CRO, landing page optimization, and funnels

Experience working with

Dubai / GCC markets

Agency background Basic understanding of SEO and email automation
What We Offer

Competitive salary + performance incentives Opportunity to work with premium brands and fast-scaling businesses High ownership and growth-oriented role Flexible work environment Continuous learning and platform certifications
Ideal Candidate

You are someone who:

Thinks in numbers but understands creative impact Obsesses over performance and testing Takes ownership of results, not just tasks Enjoys scaling campaigns and cracking growth challenges
Job Type: Full-time

Pay: AED4,000.00 - AED7,000.00 per month