Job Description

About OnTime Business Setup

OnTime Business Setup helps founders, SMEs, and investors start and scale their businesses in the UAE -- fast and compliant. From Mainland and Free Zone company formation to PRO services, visas, banking, attestations, and government liaison, we turn complexity into a guided, trustworthy journey, both online and at our mall-based service hubs.

We're growing quickly and looking for a

Performance Marketing Specialist

who understands the UAE business setup landscape and can execute high-performing campaigns that drive qualified leads -- fast, smart, and accurately.

What You'll Do

Strategy + Execution

Creative Campaigns:

Develop and test at least two new ad concepts weekly (copy, visuals, offers) and share learnings with the team.

Performance Marketing:

Plan, launch, and optimize Google Ads (Search, Performance Max, YouTube) and Meta Ads (Lead, Click-to-WhatsApp, Traffic) for Mainland, Free Zone, and PRO services.

Keyword & Intent Harvesting:

Build keyword clusters around licensing types, trade names, costs, timelines, banking, and visas. Maintain negatives and test match types regularly.

AI-Powered Production:

Use AI tools for ad copy, ideation, creative briefs, audience research, and reports -- ensuring all content is fact-checked, compliant, and on-brand (Arabic & English).

Attribution & Analytics:

Set up and manage GA4, GTM, pixels, and UTMs. Track enhanced and offline conversions (CRM/WhatsApp) to connect spend to qualified leads and paying clients.

Lead Operations:

Collaborate with sales to improve lead speed, routing, and conversion through WhatsApp templates, quick replies, and follow-ups.

Budget & Forecasting:

Maintain CPL/CPQL and CAC within target; monitor pacing and report risks and next steps weekly.

Compliance:

Follow UAE advertising regulations and platform policies -- no vague claims, only clear, verifiable benefits.

Collaboration:

Work closely with Sales, Operations, and GM on goals, risks, and next actions; translate feedback into execution.

Social & Competitive Monitoring:

Track competitors, market trends, and campaign sentiment.

What You've Done (Must-Haves)

3-6 years of

hands-on performance marketing experience

in a UAE business setup, PRO company, or equivalent. Proven track record running

Google Search and Meta Ads

independently to hit CPL/CPQL targets.

Native Arabic

copywriting that converts; strong English writing for landing pages and reports. Solid experience with

GA4, GTM, UTMs, enhanced conversions, and offline conversion setup/debugging.

Practical

CRO skills

(form optimization, trust signals, load speed, WhatsApp flows) with measurable improvements. Experience with

CRM tools

setup, implementation, and maintenance. Ability to

create Reels, posts, and other content

independently. Excellent

communication and presentation

skills.

Nice-to-Haves

Design literacy:

Canva, Figma, or Adobe basics for quick edits.

Arabic typography sense

and familiarity with motion editing (CapCut/After Effects). Image cleanup and upscaling experience.
Job Type: Full-time

Pay: AED7,000.00 - AED8,000.00 per month

Application Question(s):

Do you have experience in Google Ads and Meta Ads?
Language:

* Arabic (Required)