Job Description

About HJ Real Estate:

HJ Real Estate is a fast-growing real estate firm dedicated to reshaping the property experience through smart marketing and innovative technology. We're on a mission to maximize visibility, generate high-quality leads, and build a strong digital presence across platforms. Join our marketing team to help drive measurable results in a performance-driven environment.

Job Summary:

We are seeking a highly analytical and results-oriented

Performance Marketing Specialist

to lead and execute paid marketing campaigns across platforms including

Google Ads, TikTok Ads, Meta (Facebook & Instagram), LinkedIn Ads

, and more. You will be responsible for driving traffic, lead generation, and ROI through data-driven strategies and continuous campaign optimization.

Key Responsibilities:

Plan, execute, and manage paid advertising campaigns across Google, Meta (Facebook/Instagram), TikTok, and LinkedIn Conduct keyword research, audience targeting, and competitive analysis Create compelling ad copy, visuals (in coordination with design team), and landing page strategies Monitor and analyze campaign performance daily, ensuring KPIs such as CPC, CTR, CPL, ROAS are met or exceeded Implement A/B testing on ad creatives, formats, and targeting strategies Optimize campaigns for performance across different audience segments and geographic regions Track and report on campaign performance using tools like Google Analytics, Meta Business Suite, and TikTok Ads Manager Stay current with platform updates, algorithm changes, and industry best practices Collaborate with the sales and content teams to align campaigns with property listings, events, and business goals

Requirements:

2+ years of hands-on experience in performance marketing or paid digital advertising Strong experience managing Google Ads (Search, Display, YouTube), Facebook/Instagram Ads, and TikTok Ads Proficiency in Google Analytics, Google Tag Manager, Meta Business Manager, and TikTok Ads Manager Excellent understanding of ad performance metrics, lead tracking, and conversion funnels Strong analytical skills and proficiency in Excel/Google Sheets for data analysis Experience managing advertising budgets and delivering ROI-focused results Bachelor's degree in Marketing, Digital Media, Business, or related field (preferred)

Preferred Skills:

Certification in Google Ads and Meta Blueprint (preferred) Experience with retargeting and remarketing campaigns Familiarity with CRM systems and lead tracking tools Knowledge of the real estate industry and buyer behavior is a plus Basic understanding of SEO and landing page optimization

What HJ Real Estate Offers:

Opportunity to lead digital growth in a tech-forward real estate company Competitive salary and performance bonuses Creative freedom and ownership of ad strategy Collaborative and results-driven work culture
Job Type: Full-time

Pay: AED3,000.00 - AED7,000.00 per month

Application Question(s):

* What is your Notice Period ?