Job Description

Performance Marketing Lead / Manager
Location: Dubai
Reporting to: Global Marketing Director
Status: Full-time, In-Office (Dubai)
Replacement Role
About the Role
We're looking for a sharp, data-driven Performance Marketing Lead / Manager to take charge of paid media acquisition across multiple channels. Based in our Dubai HQ, this is a key position within our global marketing function responsible for planning, executing, and optimising multi-channel campaigns that drive high-quality leads into our international sales funnel.
If you're someone who thrives on performance metrics, digs into platform mechanics, and can balance short-term cost control with long-term growth goals this one's for you.
What Youll Be Responsible For

• Owning and optimising all paid media activity across:

• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook, Instagram)
• LinkedIn Ads
• App-store & mobile-specific paid campaigns
• Managing a large multi-market budget with daily optimisation across campaigns
• Planning and executing campaigns that drive both lead generation and app engagement/downloads
• Building and iterating on audience targeting strategies across markets and services
• Collaborating with the Head of Creative and Content Manager to produce effective ad assets
• Developing and maintaining campaign reporting dashboards using platforms like Google Ads, Meta, and analytics tools
• Monitoring lead quality and pipeline conversion in partnership with the sales team
• Keeping up with algorithm changes, ad formats, platform updates, and new acquisition strategies
• A/B testing landing pages and working with the Marketing Ops team on funnel optimisation

What Youll Bring
Must-Have:

• 35 years of hands-on paid media experience across Google, Meta, LinkedIn, and mobile/app campaigns
• Strong grasp of campaign structure, budget pacing, bid strategy, and performance analysis
• Familiarity with lead generation KPIs CPL, conversion rate, ROAS, CAC, etc.
• Experience managing paid campaigns in multiple geographies and adjusting for local nuances
• Solid Excel/Google Sheets and data skills
• A critical mind not just pushing buttons, but thinking strategically
• Team-first mentality, willing to collaborate and challenge constructively
• High energy, hard-working, and committed to results

Bonus:

• Experience in financial services, wealth management, or B2C lead gen
• Familiarity with app marketing and install campaigns
• Experience working alongside agencies or managing freelancers
• Knowledge of CRM and marketing automation platforms (e.g., HubSpot, DotDigital, or similar)

Why Join Hoxton Wealth
We're one of the fastest-growing international financial advisory groups in the world, recently rebranded with a bold new look and a big future ahead. As Performance Marketing Lead / Manager, youll play a central role in driving our ambitious client acquisition goals, supported by a world-class marketing and creative team.
Expect to be challenged, supported, and inspired and know your work makes a measurable impact.

Skills Required