To lead Media strategy on a brand and performance level; driving innovation, brand elevation and first-class paid-media customer journeys.
To Guide the Retail Advertising & SM Media Section Manager is their role
Main tasks and responsibilities (Including team management if any):
Brand
Development of media launch strategy in line with BP per nameplate
Car line launch/sustain Investment
Experiential/Activation Investment
Aftersales/ CPOV Investment
Development of clear KPI\'s in line with OAO reporting
Performance
Clear understanding of all Digital Media Channels: SEM, Programmatic-buy, Digital, Social, Video
Development of clear performance media strategy inline with BP per name plate
Development of clear KPI\'s in line with purchase funnel expectation to support retail sales target
Work closely with NSC\'s to ensure lower funnel ROI in line with Performance strategy
Manage and drive the CDP to ensure proper delivery of ROI
Drive media efficiencies and improve overall performance
Needs to have a strong understanding of ad technologies and be able to drive innovation in ad-tech and performance media.
Retail Marketing:
Be the main point of contact for all retail communication.
Drive and align strategy and calendar of activities with all local NSCs to maximise brand and business performance on both ATL and Tactical fronts.
Clear understanding of all NSC marketing campaigns, all retail offers and KPIs.
Regular tracking of NSC campaign performance towards leads, footfall and sales.
Ensure integrated approach to INFINITI Middle East/NSC communications and streamlining NSC marketing plans ensuring an alignment with OEM
Continuous coordination, approval, support and governance of NSC Marketing Activities.
Ensure all NSC campaigns are in-line with INFINITI brand guidelines.
Ensure all media plans are being sent to the regional office, provide support and recommendation on the right media channel selection in line with the campaign objective.
Assist in optimizing NSC campaigns to deliver higher quality leads.
Conduct weekly calls with all markets to track performance and understand market-specific performance on leads, footfall and sales.
Provide action plans to course-correct if necessary.
Conduct market visits and competitor showroom visits to have a comprehensive understanding of NSC campaigns vs. competitors.
Work with NSCs on Adhoc Projects to promote sustained profitability at NSC; e.g. Run-Out / Recovery plans, local activations.
Ensure cross functional governance and synergies with Sales, Product, After Sales, DND and other departments.
Drive regular reviews with the markets to drive performance and alignment with the regional office i.e. Regional Marketing updates, regular status calls with the NSCs...
Develop Brochures for the full car-line up as per SOS dates together with agencies, product and global teams.
Other
Manage the media agency relationship
Manage the NSC relationships
Share monthly Media strategy NSC\'s and align on holistic media strategies
Manage media budget in line with BP
Work cross functionaly with the sales organization to ensure that any optimization to the plan is done proactively vs reactively
Work closely with Aftersales/ CPOV to develop campaigns and support growth of the disciplines.
Work closely with the CRM & CX team to ensure alignment on optimization of investment to customers
Regular and ad-hoc reporting to management & global stakeholders
People
Work closely with Creative/ Media retail & social section manager to ensure delivery of KPI\'s in line with the Brand and Performance
Work closely on developing clear and quantifiable KPI\'s in line with the team members career development plan.
Work closely in supporting and mentoring the team member to ensure their success in their respective role
Budget
Responsible for handling all media FMI budget & reporting
Ensuring spends are in-line with BP targets
BACKGROUND & SKILLS REQUIRED
5-8 yrs experience
Experience in the Middle East
Experience in Automotive
Previous experience in Media Agencies is a plus
MS Office, mainly PPT & Excel (advance)
Knowledge of SEM, Programmatic, Social Media, Customer Data Platform, Dynamic Creative Optimization
Results-oriented
Strategic thinking
Problem-solver
Confidently manage multiple stakeholders
Ability to explain complex media strategies to internal & external partners.
Presentation skills
Ability to manage a team
Minimum Education
University degree in Marketing / Communications
Language Requirements
Fluent in Business English/ Arabic
Dubai United Arab Emirates
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