ROLE DETAILS

• Develop guidelines and best practices to achieve the highest possible recruitment and retention rates allowed by the challenges posed by the local market.
• Develop guidelines and standard procedures for the panel management/recruitment teams to ensure that trust and cooperation are achieved with the panel households.
• Working with the client on Ad campaigns and promo materials.
• Define and be responsible for the execution of panelists’ engagement and retention programs.
• Responsible for coordinating and overseeing the production of all communication materials for panelists - news, newsletters, incentives program, panelist app content, panelists welcome pack material, videos, training, and tutorials.
• Ensure that all Operations procedures are carefully designed to factor in the peculiar traits of the local culture and contribute to the achievement of the expected result.

QUALIFICATIONS & SKILLS

• Deep understanding of local culture, customs and traditions. Having lived in the region for a notable amount of time constitutes a plus.
• 2+ years’ experience of working with the local market:
• Marketing research conducting F2F interviews, or public communications or marketing communications or digital strategy or copywriting.
• University degree in the field of Marketing communications/ Journalism/ Social science.
• Out of the box thinking.
• Having a vision and ideas regarding panelists’ recruitment and retention.
• Relationship-building skills.
• English, Arabic dialects proficiency.
• Ability to operate effectively with high energy and flexibility in a quality, fast-paced, and constantly evolving environment.
• Result oriented with aptitude for continuous process improvements.