Paid Social Media Executive

Dubai, United Arab Emirates

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Develop, execute, and monitor paid social media campaigns across various platforms, including Facebook, Twitter, Instagram, LinkedIn, and other social media channels.
Create, manage, and optimize advertising campaigns to drive traffic, and generate leads and sales.
Continuously monitor and analyze campaign data, including key metrics such as impressions, clicks, conversions, and ROI.
Conduct A/B testing to improve campaign performance, including targeting, ad copy, creatives, and landing pages.
Stay up-to-date with the latest trends and developments in social media advertising, and identify opportunities to enhance campaign performance.
Collaborate with other teams such as content and creative to develop high-quality, engaging social media campaigns.
Produce reports on campaign performance and present findings to stakeholders.
Manage budgets and ensure campaigns are delivering the expected ROI.
Work closely with social media managers to ensure cohesive messaging across all social media channels.

Requirements

Bachelor\'s degree in marketing, advertising, or a related field.
4-6 years of experience in paid social media advertising.
Strong understanding of paid social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and other social media channels.
Prior experience with App advertising is essential.
Experience managing campaigns on Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager, and other platforms.
Strong analytical skills, with experience in analyzing campaign data and using it to optimize performance.
Excellent communication skills, with the ability to work collaboratively with other teams and present findings to stakeholders.
Detail-oriented and able to manage budgets effectively.
Familiarity with Google Analytics and other data analysis tools is a plus.
Fluent in English, with Arabic being a plus.
Must be based in Dubai.

Benefits

A collaborative environment where diversity is celebrated.
A flexible workforce.
A competitive market salary with housing and transport allowances.
A fast-moving supportive company where everybody takes ownership over their work.
The opportunity to share in the success of the business with stock options for qualifying employees.
The opportunity to work on a product with growing global appeal.
The opportunity to work with some of the most talented people in the industry from well-known digital brands.

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