Job Description

About Us:

VN.com | KAI.com -

We are an international company innovating in Web3 with our flagship product:

CEX & tokenising short videos and micro-dramas

As a startup, we are an exciting and fast-moving company. Our products evolve rapidly, with brainstorming and discussion sessions open to all employees. We value ownership, self-drive, honesty, open communication, and the courage to express one's views. Opportunities are available to those who are prepared, with strong potential for both professional growth and company development.

Job Purpose:

To drive market awareness and user engagement for our Web3 products through strategic event marketing and operational excellence. This role combines hands-on execution with data-driven optimisation to accelerate adoption in global crypto markets.

Key Responsibilities:

Web3 Product Marketing & Campaign Execution
+ Lead end-to-end marketing campaigns for Web3 products (e.g., DeFi protocols, NFT platforms)

+ Increase product visibility and DAU through targeted activations
Event Strategy & Management
+ Plan and execute high-impact events (virtual/physical), including: Hackathons, AMAs, Conference sponsorships & Community meetups
Performance Analytics
+ Monitor KPIs (engagement, conversion, ROI) using tools like Google Analytics, Mixpanel

+ Optimise strategies based on real-time data insights
Market & User Research
+ Conduct competitor benchmarking and user surveys

+ Provide actionable product improvement recommendations
Cross-functional Collaboration
+ Partner with Product/Engineering to align marketing with development roadmaps

+ Work with the BD teams on co-marketing initiatives
Community & Social Growth
+ Oversee social media/content calendars (Twitter, Discord, Telegram)

+ Cultivate relationships with KOLs, media, and ecosystem partners

Requirements:

Essential:



Bachelor's degree in Marketing, Business, or related field

3+ years of Web3 marketing experience with proven event successes

Portfolio of crypto campaign case studies (provide links)

Expertise in:
+ Community growth tactics

+ On-chain analytics

+ Project management tools
Fluent English (writing/speaking) for global campaigns


Preferred:



Experience with:
+ Token launch marketing

+ Multi-language localization

+ Paid user acquisition
Soft Skills:
+ Data-obsessed with Figma/Canva design sensibility

+ Thrives in fast-paced crypto environments