The job holder is responsible for Fashion website on product content and online promotional activities across Fashion Ecommerce platforms and 3rd parties to drive trade. The job holder will also be accountable for generating an augmented customer experience and to develop and execute the Fashion brand image (DNA) into the market and provide a unique digital consumer experience.
What you will do:-
Description of Accountability:
Setup products for sale on Fashion website and mobile apps using ecommerce platform
Report weekly sales performance for products and categories
Ensure website assets are photographed, retouched, and aesthetically on-brand
Monitor web analytics as per principle guidelines
Assist in coordinating initial allocations, new samples, and core replenishment
Ensure product is delivered to distribution centers and coordinate on-sales and pre-sales
Work on Improvement plans to enhance customer experience
Publish collateral for Watsons online platforms Home Page and new landing pages
Prepare reports and analyze conversion numbers
Execute catalog audits to ensure the right products are up for sale on Fashion online platforms
Monitor inventory levels for all GCC domains
Reference analytics tools to explore and report on trends and opportunities
Demand Management (from Sales insights)
Develop SEO (search engine optimization) and pay-per-click (PPC)
Propose and setup promotions for FAshion online platform
Report promotion performance for each campaign
Support the Senior Marketing Manager to improve our digital strategies for website merchandising, promotions personalization, and new digital experiences
Keep Ecom site exciting and alive (Banners, Blogs)
Request and deliver collateral for new and existing international domains
Building strong relationship with internal and external teams, especially the Buying and other brand teams
Partner with key cross-functional teams including Creative Team and Marketing Team
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