Online Merchandiser | Retail | Fashion | UAE

Overview of the role:

The job holder is responsible for Fashion website on product content and online promotional activities across Fashion Ecommerce platforms and 3rd parties to drive trade. The job holder will also be accountable for generating an augmented customer experience and to develop and execute the Fashion brand image (DNA) into the market and provide a unique digital consumer experience.

What you will do:-

Description of Accountability:

• Setup products for sale on Fashion website and mobile apps using ecommerce platform
• Manages Online Merchandising \xe2\x80\x93 Category Listing
• Report weekly sales performance for products and categories
• Ensure website assets are photographed, retouched, and aesthetically on-brand
• Monitor web analytics as per principle guidelines
• Assist in coordinating initial allocations, new samples, and core replenishment
• Ensure product is delivered to distribution centers and coordinate on-sales and pre-sales
• Work on Improvement plans to enhance customer experience
• Publish collateral for Watsons online platforms Home Page and new landing pages
• Prepare reports and analyze conversion numbers
• Execute catalog audits to ensure the right products are up for sale on Fashion online platforms
• Monitor inventory levels for all GCC domains
• Reference analytics tools to explore and report on trends and opportunities
• Demand Management (from Sales insights)
• Develop SEO (search engine optimization) and pay-per-click (PPC)
• Propose and setup promotions for FAshion online platform
• Report promotion performance for each campaign
• Support the Senior Marketing Manager to improve our digital strategies for website merchandising, promotions personalization, and new digital experiences
• Keep Ecom site exciting and alive (Banners, Blogs)
• Request and deliver collateral for new and existing international domains
• Building strong relationship with internal and external teams, especially the Buying and other brand teams
• Partner with key cross-functional teams including Creative Team and Marketing Team

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