Job Description

Online Marketing Manager - Real Estate and Retail Properties - Dubai, UAE
Role Summary
Al-Futtaim Group is looking for an experienced Online Marketing Manager to lead digital marketing across its real estate portfolio, including malls, residential, commercial, and contracting divisions. Based in Dubai, this role will drive data-led customer engagement, manage digital platforms, CRM initiatives, and oversee agency partnerships to support business objectives such as footfall growth, leasing, and B2B visibility.
Employment Overview
Job Location: Dubai, UAE
Industry: Marketing / PR / Advertising
Function: Digital Marketing / SEO
Job Type: Full-time
Salary: 15000-20000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Key Responsibilities

• Define and oversee digital strategy frameworks across all business units
• Localize digital plans with regional teams to align with commercial goals
• Manage paid media, CRM campaigns, websites/apps, and social media
• Guide website redevelopment and ongoing optimization (SEO, UX, analytics)
• Partner with Blue Rewards for lifecycle marketing and loyalty program integration
• Develop CRM reporting and customer segmentation for targeted engagement
• Govern social media content, tone, platforms, and agency coordination
• Lead media agency relationships and performance review
• Monitor KPIs, generate insights, and drive continuous improvement
• Pilot digital innovations (AI tools, automation, personalization) with asset teams
• Represent online marketing in cross-functional initiatives

Ideal Candidate Profile

• Bachelor's degree in Marketing, Digital Media, Communications, or similar
• Minimum 8 years of experience in digital marketing, preferably in real estate or retail
• Proficient in CRM, GA4, CMS, SEO, UX, social media strategy, and analytics
• Strong experience managing external agencies and cross-functional teams
• Knowledge of loyalty platforms, automation tools, and digital innovation trends
• Strategic thinker with a collaborative mindset and leadership capability

Why Join Us
This is a high-impact role within one of the region's most respected real estate developers. You'll shape digital direction for flagship destinations like Dubai Festival City while leading initiatives that blend marketing, innovation, and long-term brand growth.
About the Company
Al-Futtaim Group Real Estate (AFGRE) is the property development and management arm of the Al-Futtaim Group, overseeing mixed-use destinations like Dubai Festival City and Cairo Festival City. AFGRE delivers master-planned communities that combine retail, residential, business, and leisure spaces, driving economic value and shaping vibrant urban experiences across the MENA region.
Job Title Online Marketing Manager - Real Estate and Retail Properties - Dubai, UAE
Online Marketing Manager - Real Estate and Retail Properties - Dubai, UAE
Role Summary
Al-Futtaim Group is looking for an experienced Online Marketing Manager to lead digital marketing across its real estate portfolio, including malls, residential, commercial, and contracting divisions. Based in Dubai, this role will drive data-led customer engagement, manage digital platforms, CRM initiatives, and oversee agency partnerships to support business objectives such as footfall growth, leasing, and B2B visibility.
Employment Overview
Job Location: Dubai, UAE
Industry: Marketing / PR / Advertising
Function: Digital Marketing / SEO
Job Type: Full-time
Salary: 15000-20000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Key Responsibilities

• Define and oversee digital strategy frameworks across all business units
• Localize digital plans with regional teams to align with commercial goals
• Manage paid media, CRM campaigns, websites/apps, and social media
• Guide website redevelopment and ongoing optimization (SEO, UX, analytics)
• Partner with Blue Rewards for lifecycle marketing and loyalty program integration
• Develop CRM reporting and customer segmentation for targeted engagement
• Govern social media content, tone, platforms, and agency coordination
• Lead media agency relationships and performance review
• Monitor KPIs, generate insights, and drive continuous improvement
• Pilot digital innovations (AI tools, automation, personalization) with asset teams
• Represent online marketing in cross-functional initiatives

Ideal Candidate Profile

• Bachelor's degree in Marketing, Digital Media, Communications, or similar
• Minimum 8 years of experience in digital marketing, preferably in real estate or retail
• Proficient in CRM, GA4, CMS, SEO, UX, social media strategy, and analytics
• Strong experience managing external agencies and cross-functional teams
• Knowledge of loyalty platforms, automation tools, and digital innovation trends
• Strategic thinker with a collaborative mindset and leadership capability

Why Join Us
This is a high-impact role within one of the region's most respected real estate developers. You'll shape digital direction for flagship destinations like Dubai Festival City while leading initiatives that blend marketing, innovation, and long-term brand growth.
About the Company
Al-Futtaim Group Real Estate (AFGRE) is the property development and management arm of the Al-Futtaim Group, overseeing mixed-use destinations like Dubai Festival City and Cairo Festival City. AFGRE delivers master-planned communities that combine retail, residential, business, and leisure spaces, driving economic value and shaping vibrant urban experiences across the MENA region.
Post Details
Job Start Date
Salary from 15000.00
Salary to 20000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location