POSITION SUMMARY

The Gulf Omnichannel Manager acts as an advisor to markets on how to design, produce and distribute content for different channels of digital communication with Health Care Professionals (HCPs).

Content & Channel Specialist builds capabilities among marketers to create omni-channel content creation skills. In collaboration with Brand managers and based on overall marketing strategy for each product this role is critical to improve and optimize the way that brands interact, communicate and engage with HCPs.

POSITION RESPONSIBILITIES

Supports the pods and helps them communicate, solve problems, and deliver a great product * Provides analytics thought leadership and influences content and channel strategy design through actionable insights\xe2\x80\x8b

• Develops and executes short and long-term measurement plans for proposed campaigns tactics, partnering with broader analytics team as needed\xe2\x80\x8b
• Develops omnichannel KPIs, reporting and tracking\xe2\x80\x8b
• Works with Country Brand Leads( CBL\xe2\x80\x99s), and other commercial roles to develop holistic omni-channel strategic plan for market
• Provides personalized and tailored support and guidance on local execution to content creators and brand teams
• Provides a consistent \xe2\x80\x9cOne Pfizer\xe2\x80\x9d approach to deliver cutting-edge channel orchestration and content development best practice based on local knowledge and experience, e.g.,
• Channel support, analytics and utilization of SEO/SEM
• Content format and delivery to meet local customer needs
• Works with CBL and other commercial roles to translate strategy and tactics into yearly content plan
• Advises CBLs on how to orchestrate the use of approved channels by customer type, considering their affinity to ensure the best experience possible for the customer
• Introduces CBLs to A/B testing, trains them in it and ensures a rapid iteration of content with customers
• Audits content proposal and provide recommendations on how to make content omni-channel adapted
• Develops omni-channel best-practices & trainings and actively brings to them to markets in collaboration with global and regional functions
• Develops trainings to create/enhance agile, omni-channel content creation capabilities in collaboration with L&D

ORGANIZATIONAL RELATIONSHIPS

• Gulf Category Leads
• Marketing colleagues
• Medical Advisors
• Sales Managers and Field Force
• Local brand teams
• Biopharma Operations, Digital
• External agencies
• Compliance, Legal and Quality

EDUCATION AND EXPERIENCE

• Digital marketing experience
• Project management
• Understanding of measurement and metrics
• Experience in planning and executing marketing programs across the digital ecosystem
• Good orientation in the pharmaceutical environment - advantage
• Both HCP and Consumer digital marketing and communications experience - advantage
• University Degree or equivalent qualification/experience

SKILLS & KNOWLEDGE REQUIREMENTS

• Strategic thinking
• Strong analytical skills
• Innovation
• Creativity
• Driving change
• Understanding of online campaign management, advertising systems and media technologies
• Ability to collaborate and navigate in a heavily matrixed environment
• Advanced Office 365
• Master iOS user
• Marketing Execution
• Project management
• Vendor management
• Prioritization skills
• Excellent communication skills
• Well organized and self-motivated
• Ability to work effectively under pressure
• Ethics and integrity
• Czech language
• Proficiency in spoken and written English

Work Location Assignment: Flexible

Pfizer Gulf is an equal-opportunity employer, and we are proud of our commitment to creating a diverse and inclusive candidate pool to support and empower our workforce.

We strive to ensure that our people are heard, seen and cared for by creating an environment that fosters inclusion and inspires colleagues to speak up to promote an engaging and inclusive culture where they can thrive.

Our diverse workforce represents the patients we serve and the communities in which we operate.

We look forward to reviewing your application and thank you for your interest.

Marketing and Market Research

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Pfizer