iMove, the Sanofi VIE Program, is available to citizens of the European Economic Area (EU + Norway, Liechtenstein and Iceland) aged between 18 and 28.

PLEASE NOTE that since this program is primarily an international development program, candidates cannot apply to a VIE assignment in their own country of citizenship.

PLEASE NOTE that applications that are only submitted in French cannot be considered by our non-French speaking partners at Sanofi worldwide.

Therefore, only applications that are submitted in English will be considered.

At Sanofi diversity and inclusion is foundational to how we operate and is embedded in our Core Values. We respect the diversity of our people, their backgrounds and experiences. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our employees, patients and customers.

We are looking for: Omnichannel Lead - VIE Contract (W/M)

Target start date: 01/09/2023

Responsibilities:

Providing omnichannel support:

• Expedite implementation in execution of digital marketing tools (such as SEO, web marketing, mobile apps, website management, social media campaigns, online/media advertising, content marketing, campaign automation and personalization), ensuring all channels are integrated seamlessly in the Sanofi ecosystem
• Supporting franchise teams to execute omnichannel campaigns and projects across the channels
• Ensure relevant metrics are in place to monitor success and business impact of omnichannel campaigns. Monitoring of campaigns, delivery of agreed KPIs, reporting & drive optimization. Using the local Go to Market (GTM) dashboard to monitor performance of campaigns, delivery of agreed KPIs, reporting & drive optimization
• Assist in the teams in understanding key drivers of performance, turning data and analytics into business value in relation to omnichannel impact

Content Management:

• Support the brand teams in the development and implementation of innovative digital content strategies to enable customer engagement and create positive value impact on the business
• Ensure global content localization targets are met, and facilitate reporting content needs and gaps to global across all Business Units
• Assess content performance and providing recommendations for improvement
• Maintain content metadata tagging across all channels
• Create and publish simple website templates using Magnolia CMS (content management solution)
• Support the Campus PO in supervising content production/go-live on campus with the assigned agency and participating in UAT
• Ensuring published pages are in line with SEO best practices

Key Working Relationships:

Geographical scope of the job:

• Greater Gulf Multi-Country Organization

Internal stakeholders:

• Country Business and Global/Regional Support Function Activities
• Commercial teams and Leads spanning Marketing & Sales, Medical, Communications and Market Access
• Enabling functions including Digital ITS, Business Operations, Legal, Regulatory, Quality, Finance, HR (as needed)

External Stakeholders:

• Agencies, tech third-parties

Requirements:

• Master\xe2\x80\x98s degree in Marketing, Business Administration or another relevant field
• Previous marketing experience is desired
• Proficiency with MS Office Package
• Fluency in English language
• Tech savvy and able to combine analytical, organizational and administrative skills
• Solid communication skills
• Proactive mindset
• Team spirit and able to work collaboratively

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Sanofi