Omnichannel Analyst | Al Futtaim Automotive | Customer Centricity
Overview of the role
To support the omnichannel department in customer excellence, COE by diving into data, gathering information related to process changes, validate, prepare reports with meaningful insights and recommendations, thoroughness while presenting data for touchpoints improvements. The omnichannel analyst act as the owner for the orchestration of change readiness with stakeholders
What you will do:
Data Preparation
Work with Data team within the department to determine pitfalls for improvements
Identify and document data requirements mandatory to support both ongoing and ad hoc analysis
Learn about data attributes required from frontend for continuous enrichment of customer profile
Partner with data team analyst to document and automate data processes
Constantly reviews the BI data for its business sense and correctness
Data Analysis and Insights
Acts as the omnichannel focal point during the project implementation for data accuracy during any system integration and enhancement process.
Checks the accuracy of QA-Quality data in systems
Analyse and mine data to find opportunities in time allotted
Make business recommendations based on data findings
Drive more efficient and sophisticated analytical insights
Analysis Distribution
Design effective and impactful reports and visualizations for Omnichannel team to scale with brands
Create presentations to highlight recommendation and tell the story
Ensure brands understand the presented analysis for recommendations, using business definitions and terms to impact improvements
Reports Preparation
Delivers ad-hoc data and report requests, analyses data needs for omnichannel projects, investigates and analyses data discrepancies.
Creates Power BI visualization of key performance indicators and sets up relevant alerts
Administers the reporting systems, monitors system performance, and creates and maintains user documentation and ensures the publishing of a user guide.
Maintains and records operational data for touchpoints improvements amongst all brands
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