Job Description

Job Code : 5254
Position Title : Officer / Analyst
Experience : 10 yrs
Location : Abu Dhabi
Language : Arabic and English
Education : Bachelor's Degree

An Integrated Storytelling job involves

• Developing and executing integrated storytelling strategies:
• Creating and implementing plans to share brand narratives across various channels, including social media, websites, email, and more.
• Creating engaging content:
• Writing compelling copy, developing visual content (images, videos, etc.), and designing interactive experiences to connect with target audiences.
• Managing content calendars:
• Planning, scheduling, and publishing content to ensure consistent messaging and engagement.
• Analyzing content performance:
• Tracking key metrics (engagement, reach, etc.) to assess the effectiveness of storytelling efforts and make data-driven adjustments.
• Collaborating with cross-functional teams:
• Working with marketing, design, social media, and other teams to align on messaging and ensure consistent brand communication.
• Staying up-to-date with trends:
• Keeping abreast of the latest storytelling techniques and digital trends to inform content creation.
• Acting as a brand ambassador:
• Representing the brand's voice and values in all storytelling efforts.
• Understanding audience needs:
• Using research and data to identify audience preferences and tailor messaging accordingly.
• Testing and refining stories:
• Gathering feedback from internal and external audiences to improve storytelling effectiveness.
• Reporting on results:
• Providing regular updates to leadership on the impact and results of storytelling initiatives.