Connect is a growing digital marketing agency based in the UAE, helping brands build their online presence through social media management, ad campaigns, content creation, and performance marketing. We're looking for a
Meta Ads & Google Ads Specialist
who can plan, execute, and optimize paid marketing campaigns that deliver real results for our clients.
Key Responsibilities
Plan, create, and manage
Meta (Facebook & Instagram)
and
Google Ads
campaigns.
Conduct keyword research, audience targeting, and competitor analysis.
Develop ad creatives and copy in collaboration with the content team.
Optimize campaigns to improve
CPC, CTR, and ROI
.
Track and analyze performance data using
Meta Ads Manager
,
Google Ads
, and
Google Analytics
.
Prepare weekly and monthly performance reports.
Manage multiple client accounts and ad budgets efficiently.
Stay updated on the latest trends, algorithm updates, and best practices for paid ads.
Requirements
Minimum
1-2 years of hands-on experience
in Meta Ads & Google Ads campaign management.
Preferred Skills
Experience with
LinkedIn Ads
or
TikTok Ads
(added advantage).
Knowledge of
remarketing strategies
and
A/B testing
.
Strong understanding of audience segmentation and ad performance optimization.
Experience in
lead generation
and
e-commerce campaigns
.
Good analytical skills with the ability to interpret data and make data-driven decisions.
Familiarity with
Google Tag Manager, Pixel setup, and conversion tracking
.
Excellent communication and teamwork skills.
Job Type: Full-time
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