Develop and implement effective SEO strategies for medical websites to increase organic search visibility and traffic.
Conduct keyword research to identify high-value search terms and optimize website content accordingly.
Analyze website performance using tools like Google Analytics, SEMrush, and Ahrefs to track rankings and identify areas for improvement.
Optimize on-page elements including meta tags, headings, content, and images to enhance search engine visibility.
Build high-quality backlinks from reputable medical and health-related websites to improve domain authority.
Stay updated on SEO best practices and algorithm changes, particularly in the healthcare sector, to ensure compliance with industry standards.
Collaborate with content creators and marketing teams to produce SEO-friendly content that resonates with the target audience.
Monitor competitors' SEO strategies and adjust tactics to stay ahead in search rankings.
Job Profile
Bachelor's degree in Marketing, Communications, or a related field; certification in SEO is a plus.
Proven experience in SEO, particularly in the medical, healthcare, or pharmaceutical sectors.
Deep understanding of search engine algorithms and ranking factors specific to the medical industry.
Proficiency in using SEO tools such as Google Analytics, Moz, Ahrefs, or SEMrush to monitor and analyze website performance.
Strong knowledge of Google's Webmaster Guidelines and SEO best practices for the healthcare industry.
Ability to work independently, prioritize tasks, and manage multiple projects simultaneously.
Excellent communication skills to collaborate with internal teams and external clients.
* Attention to detail and the ability to analyze large datasets for actionable insights.
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