to lead the planning and execution of our paid media strategy. This role will drive growth by defining the right channels, budgets, and funnels while ensuring campaigns are aligned with business objectives and performance goals.
Key Responsibilities
Define and oversee the overall paid media strategy
, including budget allocation, channel selection, and funnel planning.
Ensure that all media plans are
aligned with business objectives and growth KPIs
.
Develop and manage a testing roadmap
(creatives, audiences, placements) to continually optimize performance.
Collaborate with performance analysts and data specialists to ensure accurate tracking and feedback loops.
Provide
strategic recommendations and insights
to management based on campaign performance and market trends.
Work cross-functionally with content creators, designers, and campaign managers to execute campaigns effectively.
Qualifications & Skills
Bachelor's degree in Marketing, Business, Communications, or a related field.
4+ years of experience in
media planning, digital marketing strategy, or growth roles