Media Planner
Dubai, United Arab Emirates
Job Description
The purpose of this role is to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas.
Job Title: Media Planner
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Key responsibilities:
- Collaborates with the internal team to deliver day-to-day strategic work for the client(s), stewarding strategies through to execution in collaboration with the internal team
- Delivers a point of view around a client\'s business/category, culture, and consumer by compiling, analyzing, and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs
- Repurposes agency thought leadership for clients. Contributes to agency or client thought leadership
- Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms
- Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses
- Mentors junior strategists
- Develops strong audience empathy through understanding quantitative and qualitative data inputs
Location: Dubai
Brand: Carat
Time Type: Full time
Contract Type: Permanent
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Job Detail
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Job IdJD1524938
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned